We can't wait for Paris-Roubaix Femmes avec Zwift 🚴♀️⚡️ We are thrilled to be presenting partner of one of the most exciting and iconic one-day road races on the cycling calendar. This is going to be a great year for women’s cycling!
The deal between Zwift and the newly-founded women's Paris-Roubaix will be four years long at least. This marks another big sponsorship by the online multiplayer cycling platform.
Zwift is the platform where the UCI Cycling Esports World Championship take place, and besides an heavy marketing campaign, they also have sponsored the L39ion of Los Angeles and are also a title sponsor of this year's first edition of the women's Tour de France.
Last season the first Paris-Roubaix Femmes took place, with it's 116 kilometers and wet cobbles it delivered one of the most dangerous yet exciting races of the season, with Lizzie Deignan emerging the winner after an incredible performance where she attacked before the first cobbled sector and rode the majority of the race on her own. This year's race is set to take place in the 16th of April.
claps 0visitors 22
Just in
Popular news
Latest comments
- Most of these have nothing to do with rider safety or are completely unachievablevappaxbipmv23-12-2024
- Depends on how fast the Cipressa would be beforehand and in what condition Philipsen would bevappaxbipmv23-12-2024
- Some things sound crazy until they aren't, what if he's actually right? 🤷vappaxbipmv23-12-2024
- Why make a comment to state the obvious? Of course MvdP is much better at CX than Pogacar, does anyone doubt that But that wasn't his pointvappaxbipmv23-12-2024
- If you look at road alone obvi Pogacar is the better rider. But maybe MVDP is the better overall rider since he can win in three plus disciplines?mobk23-12-2024
- Correction on 2021 Olympics. It was mainly the Dutch ladies who didn’t know who was leading the race. Other teams like the Germans and Italians knew that Kiesenhofer was out front.mobk23-12-2024
- A champion turning into a sore loser. Or is he on coke again?
UltimateOpportunist23-12-2024 - If you look at the major races they’ve both been in, van der Poel had the early edge as lately Pogacar has had the advantage. It’s all on procyclingstats.RidesHills23-12-2024
- I wouldn’t assume Tadej can’t win at cross. He did a cross race, not a World Cup, a few years ago and crushed the field. It was a minor race. But he can win anywhere.mij23-12-2024
- I wonder what would happen if Pogacar attacked on the Cipressa instead of the Poggio in San Remo? Would MvdPoel still be able to follow?Ride197423-12-2024