Tom Pidcock has launched an equipment through clothing manufacturer Bioracer, a celebration of his Tour de France debut.
The 22-year old is riding the Grand Boucle where in the future he is expected to be a protagonist, and has collaborated with INEOS Grenadiers' equipment manufacturer to show off it's personalized equipment option.
Pidcock is playing a domestique role for Geraint Thomas, Daniel Martínez and Adam Yates at the Tour, and is expected to come into his own when the hilly and mountainous terrain comes around.