When Red Bull was announced as a major sponsor of BORA –
hansgrohe, the cycling world took notice. A brand known for turning sporting
projects into supreme winning machines was now investing in professional
cycling at the highest level, but what did this mean for competitors? With the
signing of
Primoz Roglic as the team’s new leader for 2024, expectations were
high,
and although the season didn’t go perfectly, the foundation has now been
laid.
To me, the trajectory is clear: Red Bull – BORA – hansgrohe
is on its way to becoming the sport’s next super team. That doesn’t mean I
think that in the next two or three seasons they’re going to put the likes of
Tadej Pogacar and Jonas Vingegaard down the pecking order, no, but I do believe
they mean serious business.
The 2024 season was a year of transition, growth, and
lessons. Roglic, despite early struggles, reminded everyone why he remains one
of the world’s top stage racers. Elsewhere, new stars began to emerge, and with
whispers of a
Remco Evenepoel transfer in 2026, the future looks increasingly
bright.
For those doubting Red Bull – BORA – hansgrohe’s long-term
ambitions, a look at Red Bull’s sporting history tells you everything you need
to know. This isn’t a short-term project, it’s a blueprint for glory, and let
me show you why.
2024: Vuelta success covers up Tour de France horror
BORA – hansgrohe’s first year with Red Bull backing was
supposed to be a statement of intent, but the results weren’t quite what they
had envisioned early on. The arrival of Primoz Roglic meant the team finally
had a Grand Tour leader capable of winning grand tours, yet their campaign in
July in France didn’t go to plan.
The Tour was a disaster by the team’s own high standards.
Roglic was not at his peak, the team structure around him wasn’t strong enough,
and their tactics failed to unsettle Tadej Pogacar, Jonas Vingegaard, or Remco
Evenepoel. Compared to UAE Team Emirates and Visma | Lease a Bike, BORA simply
didn’t have the depth or firepower to compete for the yellow jersey. Oh, and of
course, Roglic is still cursed at the Tour, and crashed once again.
However, what separates great teams from good ones is how
they respond to setbacks. Roglic returned at the Vuelta a Espana, where he was
significantly stronger and secured his record equalling fourth Vuelta title.
Primoz Roglic is still the King of Spain
The team learned a lot from their Tour de France struggles,
and team boss Ralph Denk has already spoken about the changes needed to reach
the next level. With the financial muscle of Red Bull, they won’t just be
making small adjustments, they’ll be making big, structural changes to ensure
they are genuine Tour contenders in 2025 and beyond.
Roglic getting on, but getting better?
At 35 years old, Primoz Roglic is approaching the age
where most Grand Tour contenders begin to decline. However, the Slovenian has
shown no signs of slowing down just yet, and both he and the team believe he
can still win the Tour de France. Or do they?
The statistics, of course, suggest otherwise. No rider has
won their first Tour de France after the age of 34 since 1922, and recent
history shows that the winners of the yellow jersey are only getting younger
and younger. Pogacar, Evenepoel, and Vingegaard are all in their mid-20s and in
all honesty that trio looked head and shoulders above the rest last July.
But Roglic has never followed conventional trends. The
former ski jumper came into cycling late, meaning he has far fewer racing years
in his legs compared to other riders his age, and his performances in the 2024
Vuelta prove he still has the engine to compete with the best.
Even Roglic himself has acknowledged that he is "really
getting old," but his mindset remains one of constant improvement. Red
Bull – BORA – hansgrohe have built their team around him, and in the short
term,
their success will largely depend on whether he can win a second Giro
d’Italia this year, as well as a more successful Tour de France.
Red Bull’s sporting track record
Red Bull has a reputation for turning investments into unrelenting
dominance. Whether it’s in motorsport, football, or now cycling, they don’t
just participate, they win.
When Red Bull Racing entered Formula 1 in 2005, they were
just another midfield team. Within five years, they won their first World
Championship with Sebastian Vettel in 2010. Fast forward to 2024, and they have
won eight drivers’ titles and six constructors’ championships, making them one
of the most dominant teams in F1 history. Of course much of this is down to
Vettel and Max Verstappen’s incredible ability, but the infrastructure,
resources, and knowledge that Red Bull brings to the table is truly elite.
When Red Bull are in town they tend to mean business
Red Bull also took over SV Austria Salzburg in 2005,
rebranding them as Red Bull Salzburg. Since then, they have won 14 Austrian
Bundesliga titles and 9 Austrian Cups, establishing themselves as the
undisputed powerhouse of Austrian football.
Then there’s RB Leipzig, founded in 2009. In just 15 years,
they have reached the Bundesliga top two, played in the Champions League, and
won multiple DFB-Pokal trophies. No they’ve not quite reached the heights of
their Austrian and F1 sister teams, but they are up against Bayern Munich in
that league after all.
The pattern is clear: when Red Bull gets involved, success
follows. If history repeats itself, Red Bull – BORA – hansgrohe will not just
become a good cycling team, they are destined to become one of the best.
The Remco Evenepoel question
While Roglic remains the team’s current leader, the
long-term plan may involve a younger superstar.
Rumours are growing that Red
Bull – BORA – hansgrohe is preparing for Remco Evenepoel’s arrival in 2026.
The Belgian has been linked with a move away from Soudal –
Quick-Step, and many believe that BORA’s winter transfers were carefully
designed to lay the groundwork for his arrival. Had it not been for Tadej
Pogacar’s historic season, Evenepoel would likely have been the year’s best
rider, as he backed up his debut Tour de France podium by becoming the first
man to win Olympic gold in the road race and time trial at the same games.
Denk has remained mysterious about the situation, but he
hasn’t ruled out the possibility, saying: “Evenepoel would fit in well with us,
but he has made it clear where he sees his future.”
For now, Evenepoel is staying with Quick-Step, but 2026 is
still a long way away. If Red Bull – BORA – hansgrohe can prove they are ready
to fight for Tour de France victories, Evenepoel might see them as the perfect
destination.
If he joins, the team’s transformation could be complete, as
they will draw closer to challenging UAE Team Emirates and Visma | Lease a Bike
at the biggest races in the world.
While much of the attention has been on Grand Tour riders, Red
Bull - BORA – hansgrohe’s strength in other areas should not be overlooked. Sam
Welsford has had a very strong start to the year in 2025, and he will be hoping
for more success as the year goes on.
Welsford himself admitted that the team learned a lot from
their 2024 struggles, and those lessons are already paying off. If he continues
his upward trajectory, he could establish himself as one of the best sprinters
in the world.
Having depth beyond just Grand Tour contenders is crucial.
UAE Team Emirates has Juan Ayuso, João Almeida, Adam Yates and Marc Soler
supporting Pogacar. And Team Visma | Lease a Bike have built a dominant
classics team alongside their Grand Tour riders, because Wout van Aert is no
normal ‘domestique!’
For Red Bull - BORA – hansgrohe to become a true super team,
they will need riders like Welsford, Aleksandr Vlasov, and Jai Hindley to step
up and deliver across multiple races. Perhaps that statement is a little unfair
on Hindley, who had a difficult year in 2024, but he is after all a grand tour
winner in his own right and could certainly bounce back in 2025.
Red Bull - BORA – hansgrohe might not be a super team just
yet, but everything is pointing towards them becoming one. The backing of Red
Bull, the presence of a Grand Tour leader in Roglic and a whole crop of other
talent would suggest they’re going in the right direction. The rumours
regarding the potential arrival of Remco Evenepoel are, for now, just rumours,
but even without him the team currently looks the most likely to close the gap
to the top two teams in the long run.
They have already learned valuable lessons from their 2024
Tour de France struggles, and with the resources at their disposal, they will
hope not to make the same mistakes again in 2025.
If Red Bull’s past successes are anything to go by, it won’t
be long before Red Bull – BORA – hansgrohe are right at the forefront of every
race that matters.