Vervecken admits that the big names from road make a great advertisment for the dusty discipline. "They are putting it on the map, which is very important. But that's not just Wout and Mathieu. Alejandro Valverde, Petr Vakoc, Niki Terpstra, Connor Swift… there are no small names who have won
gravel races this year," Vervecken adds.
"It's also just fun, between the goals of the road races. I don't see that there are any risks involved. You also have that on the road, for example in Strade Bianche. Riders also want a new challenge, and if a top rider comes along every now and then, that's just a great thing for us. That only provides promotion and media attention."