💥 𝗕𝗢𝗥𝗡, 𝗻𝘂𝗲𝘃𝗼 𝗽𝗮𝘁𝗿𝗼𝗰𝗶𝗻𝗮𝗱𝗼𝗿 𝗱𝗲 𝗠𝗼𝘃𝗶𝘀𝘁𝗮𝗿 𝗧𝗲𝗮𝗺 La firma española de moda deportiva sostenible firma un acuerdo de patrocinio con la escuadra 𝘢𝘻𝘶𝘭 para los próximos 3 años. 📰 bit.ly/BORNpatroc
Movistar finds new equipment provider - Spanish team links up with BORN
CyclingFriday, 01 December 2023 at 14:00
Movistar Team announces a new alliance that will mark its style and commitment to sustainability for the next three years. BORN, the Spanish sustainable sports fashion brand, has signed on as an official sponsor and will be responsible for designing the lifestyle clothing collection that will dress the 'blue' team during this period.
Andrea and Luis Roca, the founders of BORN and passionate cyclists, expressed their enthusiasm for entering the international peloton through this partnership with the leading Spanish team. "It is a milestone in BORN's history, transmitting our values of healthy living through our garments," they said.
The official presentation of the lifestyle clothing collection designed by BORN for Movistar Team will take place on December 21 at Telefónica's headquarters in Madrid, during the team's launch event for the 2024 season.
"This collaboration with BORN represents a crucial step in Movistar Team's strategy to partner with leading brands and their commitment to sustainability. From this agreement, Movistar Team's image will be modern and attractive wherever it represents us," said Juan Pablo Molinero, CMO of Movistar Team.
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Article written by Juan Larra.
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- Finishing the Vuelta seems to be a reasonably attainable goal. Getting on the team to do that will be the more difficult challenge.
santiagobenites20-12-2024 - To be fair, he has now stated his fuel regime had been corrected and the results concur.Mistermaumau20-12-2024
- You can look at things mathematically sometimes to get a better understanding of performance distribution. To be an elite cyclist you may need a number of qualities, say 8 some of which are quite obvious (engine), some more debatable (body type). If you look at distribution you’ll get a whole bunch with 6 or 7 very elevated values but 1-2 not so perfect and occasionally someone will pop up with all 8 really well developed. However, statistically, for that to be a given the chances drop by about an order of magnitude each time so in general for each 2 at the top you’ll have 20 at the next level, 200 at tge 3rd, 2000, etc. I don’t see the actual distribution as so weird, we have a few too many right at the very top level but statistically it’s just because for the past 15-20 years there wasn’t really anyone clearly standing out, level 1 was bunched with level two.Mistermaumau20-12-2024
- Froome is still riding? I thought he just dressed out and appeared at team photoshoots.Sweep20-12-2024
- Well, I’d say that like is more likely to attract line when it comes to certain interests and cycling is probably one of them. The rowdy alcohol swaying type as an example, that features occasionally but EACh time there is an incident is obviously an exception amongst cycling fans. We are not very vocal about our passion which is understandable considering the little interest an average person has so it often takes special circumstances for us to discover our peers :-)Mistermaumau20-12-2024
- Mas... Challenge Pogi!!! Ha Ha Haabstractengineer20-12-2024
- They (USA Cycling) raised their permit fee from from $95 to $125 and the minimum insurance charge went from $300 to $400.JoeyB20-12-2024
- Exactly who, Joey, is "they"? Flimsy, illogical conspiracy theories aside, it is in no one's interest (financial or otherwise) to "drive away small local events." Major cultural and macroeconomic factors are reducing ridership, but there is no "they" in this context.verve82520-12-2024
- And our virtual platforms allow us to "ride" famous place that we can't get to in person, which is a pretty fabulous aspect of this weird weird sport.RidesHills19-12-2024
- Which off-season are you referring to? The one after he won the Tour of California? The one after he won 3 stages and was on the podium of the Vuelta? The one after TJV screwed up, never put him away, and lost the Tour on the time trial? We've seen the guy hit the wall, lose energy, nearly fail, and lose races ("I'm dead") more than once. He's got a visible threshold and his fueling regimen is a clear weak spot. You'll need more detail to make this more than under defined insinuations .RidesHills19-12-2024