Movistar Team announces a new alliance that will mark its style and commitment to sustainability for the next three years. BORN, the Spanish sustainable sports fashion brand, has signed on as an official sponsor and will be responsible for designing the lifestyle clothing collection that will dress the 'blue' team during this period.
Andrea and Luis Roca, the founders of BORN and passionate cyclists, expressed their enthusiasm for entering the international peloton through this partnership with the leading Spanish team. "It is a milestone in BORN's history, transmitting our values of healthy living through our garments," they said.
The official presentation of the lifestyle clothing collection designed by BORN for Movistar Team will take place on December 21 at Telefónica's headquarters in Madrid, during the team's launch event for the 2024 season.
"This collaboration with BORN represents a crucial step in Movistar Team's strategy to partner with leading brands and their commitment to sustainability. From this agreement, Movistar Team's image will be modern and attractive wherever it represents us," said Juan Pablo Molinero, CMO of Movistar Team.
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Article written by Juan Larra.