Milan van Wersch, the manager of Limburg Cycling, expressed his excitement about
Tom Dumoulin joining as an ambassador. "For Limburg Cycling the ambassadorship is a great support. We develop a lot of initiatives to get and keep young and old in Limburg on the bike. That someone like Tom Dumoulin says he wants to support this gives a boost to continue the work."
Limburg Cycling aims to boost cycling in the province, as well as the social and economic aspects of the region through cycling. The foundation does this by supporting cycling clubs and event organisers, coordinating bike tours, holding clinics and promoting Limburg as a cycling destination.