Peter Sagan was a superstar of cycling and beloved by many fans. Doing so is not easy, and Sagan's own media manager has talked about how he helped manage the relationships between the former World Champion and the mediae.
"Do I feel like part of Peter's cycling family? Of course, absolutely. It was a challenge for me not as a media manager, but as Peter's friend," Sagan's media manager Gabirele Uboldi told Denník N Uboldi. "I saw a friend suffer and it was very difficult. However, from the point of view of my position, it was not more difficult, I have good relations with journalists and I constantly try to be flexible and provide what we agree on. My philosophy from the beginning is that we are not enemies with sponsors or journalists, on the contrary, we work together."
Not only was Sagan a very prolific winner, but also one of the biggest figures in the history of sport. His popularity also saw him become an ambassador for Specialized, when he transferred to TotalEnergies his influence was enough to bring the bike brand alongside him - as well as some of his teammates and friends. Now that he ends his career at the top level of road cycling he looks towards the Olympic Games in Mountain Biking. Uboldi shares insight on how Sagan has avoided getting into controversies.
"Peter supports Ukraine in his personal life, but never discloses exactly what he does. My philosophy, with which we work in this case as well, is that neither in Slovakia nor in the world do we enter into political discussions," he tells. "After all, Peter is still an athlete and we want to avoid controversy, whether it is about the USA or Russia. Peter's fans are sports fans and not politicians."
INTERVIEW Peter Sagan's media manager Gabriele Uboldi: Peter supports Ukraine in his personal life, but never say exactly what he does. My philosophy, with which we work in this case as well, is that neither in Slovakia nor in the world do we enter into political discussions.
