Wout van Aert invests in Belgian candle manufacturer Mon Dada

Wout van Aert and his wife, Sarah De Bie have continued to spread their influence wider than simply cycling and become investors in a Belgian candle manufacturer, Mon Dada.

“This luxury product brings a feeling of authentic and cozy living,” say Van Aert and De Bie of their new business investment. “We had been following the Mon Dada brand for some time and were secretly in love with the product. The handmade candles are simply unique and immediately appeal to many. The love for the product was actually the reason for this investment. However, Pauline's story has convinced us even more to join her success story. The craft and feeling that Pauline wants to create with Mon Dada are so pure.”

“Thanks to Wout and his entourage, including Bruno Descamps, CEO of Lamett, I am completely convinced that we have drawn up a very nice plan for the coming years,” adds founder Pauline Dhaenens.