Visma | Lease a Bike riders will once again compete at Tour de France and Tour de France Femmes in special kits. However this year's designs will be truly unique with up to 124 sponsor spots on Dutch team's jersey opening up. Sponsors from six counties can register for their chance to be represented at the French grand tour.
According to Lease a Bike, it is unique for the sport, because sponsor places have never been given away in this way before. One of the company's biggest missions is to get as many people as possible to consider cycling. With this sponsorship campaign, Lease a Bike wants to 'focus the eyes of millions of viewers on companies that, like Lease a Bike and the cycling team, want to inspire as many people as possible to get on their bike'.
During the Tour, Lease a Bike makes its sponsorship spot on socks and gloves available to other companies. This is done by drawing lots. Interested companies can register via a special website and thus end up with the uniform of, for example, Sepp Kuss or Marianne Vos. Lease a Bike makes a total of four different logo positions available per rider. During the rest days a change takes place and then new logos are placed in the various places.
In total there is room for 124 companies from the Netherlands, Germany, Austria, Belgium, the United States and Sweden to appear on the Visma | Lease a Bike jerseys. Lease a Bike is active in these six countries. Due to the team's yellow shirt, the team will probably produce a new design for the Tour again this year. Last year it was the Vélodrome.
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