Visma is named as the new main sponsor of the likely merger team of Richard Plugge and Patrick Lefevere. The European software group based in Norway has been the second sponsor of the
Jumbo-Visma skating and cycling teams since 2019. WielerFlits approached the company to look back on recent years and about their position in a possible merger team between Jumbo-Visma and Soudal Quick-Step.
Anne-Grethe Thomle Karlsen, director of content and sponsorship of the Visma Group, states between the lines that Visma would like to continue sponsoring the successful cycling team. "In terms of the future, we entered into this sponsorship in 2019 with a long-term perspective. As long as both parties see common value in this collaboration, that will not change."