Quick-Step Alpha Vinyl auctions a special S-Works Roubaix frame to support the farmers - another project of our #ItStartsWithUs initiative! Read more about this and place your bid, here: auction.co2logic.com/itstartswithus…
Quick-Step Alpha Vinyl launched an initiative, #ItStartsWithUs, last year to spread awareness about climate change. This year is no different, and the team has decided to collaborate with CO2logic and continue the trend.
The team has announced an auction of a special Roubaix frame. The funds raised will support a Belgian regenerative agriculture project which primarily focuses on decreasing the use of synthetic fertilizers and maintaining biodiversity in the ecosystem.
The unique Roubaix frame is made of pure carbon, and instead of paint, texture and colour are hand drawn with charcoal. The texture represents the fur of the wolves, which conveys the story of wolves who fought to survive in their territory. While the splashes of colour disrupt the dark, raw pigments of the frame to symbolise the brightness found in new life.
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