Securing the services of one of the biggest names in the sport for most likely the remainder of his career will ensure the sponsorship opportunities keep coming
Alpecin-Deceuninck's way Vos believes. "New sponsors, every commercial partner, even current and future riders: they all now know that they can count on the best one-day rider in 2024 for at least another five years," he explains. "In uncertain cycling times – and are there ever any others? – this is worth its weight in gold."
"With his signature,
Mathieu Van der Poel in turn says thank you," Vos continues. "Van der Poel also knows that he is a rider with a manual. One who likes to combine cross, mountain bike and road, preferably all in his own way and at his pace, with the necessary freedom. This has been a difficult balancing act for years. When are you going to let him drive something? How do you divide his year? How do you ensure the greatest chance of success in the midst of all this hustle and bustle? They have always found exactly those answers. Van der Poel only has to look at his record and knows: no one understands his manual better than the Roodhooft brothers."