Zwift reveals viewership data of Tour de France Femmes 2022: "It was the millions of fans that made it game-changing"

A year after the successful rebirth of the women's Tour de France in 2022 - Tour de France Femmes avec Zwift - the title sponsor, Zwift, has released the viewership data revealing that the race achieved a cumulative live audience of 23.2 million people.

"It would be an understatement to say we were thrilled by the response to the inaugural Tour de France Femmes avec Zwift. As longtime supporters of women’s cycling, we knew the racing would be exceptional, but it was the millions of fans that made it game-changing," said Kate Veronneau, director of women’s strategy for Zwift.

"It's a significant milestone given this is the first edition of the race in 33 years. Of the eight key markets analysed, France drew by far the biggest audience. Germany and Spain rounded out the top three," Zwift stated in the report.

"This is just the beginning. Our job now, as industry, fans, sporting media, and riders - is to keep the fires burning bright. We need to work together to ensure this big moment sparks action and investment at all levels of the sport," Veronneau said.