Now though, Riis has declared his intention to fully move on from cycling as he starts a new business venture in Denmark. "The last few years down in Switzerland, I've been thinking a lot about what I should do going forward, and in that process, I've come to the point that cycling, where I've been - that's a finished chapter. I think I want to do something else," said Riis in conversation with Børsen.
Reflecting on his time in cycling “I've never hid and I've always stood up to a beating over the years. I've acknowledged my mistakes and moved on, but just because I did something wrong once doesn't mean I'm a bad person. I can still be a good leader and I can still inspire people,” he explains.
This comes just a week after the long-awaited admission of Riis' former teammate
Jan Ullrich, that he too was a doper during his time in the peloton. Looking at how both lives have transpired since their time together at Team Telekom, Riis is thankful that he didn't fall into some of the same personal traps as the German has done.
“I just thank myself for being a strong person and for having a good family behind me. Of course, I have had my crises If I hadn't been strong, I probably would have had a slightly different life," he concludes. “Just take Jan Ullrich, you don't have to look any further.”