At the startline this weekend at Paris-Roubaix, Jumbo-Visma riders will be wearing a unique helmet design aimed at encouraging everyone to wear a helmet when they ride their bikes.
In collaboration with Lazer, Jumbo-Visma's helmet will be adorned with the slogan "#useyourhead". The aim of the campaign is to encourage everyday riders to ensure they wear a helmet each and every time they take to the roads in the name of safety.
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“Fortunately, the use of a bicycle helmet has long been out of the question in professional cycling, but outside of that it is not yet obvious to wear one," explains Richard Plugge , general manager of Jumbo-Visma. "While it can prevent so much misery. As a successful team – with the associated reach – we think it is great to raise awareness for this theme.”
"This campaign brings back a very nice memory, because my father used to say 'Use your head' to me before every race," says Jumbo-Visma's Coryn Labecki. "Unfortunately he is no longer alive, but he was my biggest fan. It is very special to now ride with a helmet that reminds me so much of my father."
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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- for what?frieders311-11-2026
- Blah blah blah!frieders311-11-2026
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santiagobenites10-11-2026 - great analysis thanks! appreciate you posting this. I didn't realize CX had a different standard for deviation. this is even more egregious it seems.mij10-11-2026
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