At the startline this weekend at Paris-Roubaix, Jumbo-Visma riders will be wearing a unique helmet design aimed at encouraging everyone to wear a helmet when they ride their bikes.
In collaboration with Lazer, Jumbo-Visma's helmet will be adorned with the slogan "#useyourhead". The aim of the campaign is to encourage everyday riders to ensure they wear a helmet each and every time they take to the roads in the name of safety.
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“Fortunately, the use of a bicycle helmet has long been out of the question in professional cycling, but outside of that it is not yet obvious to wear one," explains Richard Plugge , general manager of Jumbo-Visma. "While it can prevent so much misery. As a successful team – with the associated reach – we think it is great to raise awareness for this theme.”
"This campaign brings back a very nice memory, because my father used to say 'Use your head' to me before every race," says Jumbo-Visma's Coryn Labecki. "Unfortunately he is no longer alive, but he was my biggest fan. It is very special to now ride with a helmet that reminds me so much of my father."
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