Training and coaching platform Today’s Plan will close in near future

Training & coaching platform Today’s Plan has announced they’ll be closing early next year. The Australian-based company has long been the chief competitor to TrainingPeaks, especially for coaches and high-performance teams. Numerous Tour de France teams have used the platform over the years, as well as many other high-profile athletes.

All of the app's users recieved a following e-mail: "With a heavy heart, we write to inform you of the closure of Today’s Plan. Over the last eight years, we’ve had the privilege of serving and being part of your journey. Your support and trust have meant everything to us."

"Regrettably, due to many factors, we must cease operations as of 12th March 2024. This decision was not made lightly, and we understand the impact it may have on you. Please know this was an incredibly difficult choice, and we explored every possible avenue before reaching this conclusion."

So, what are consumers to do? According to DC Rainmaker, there’s not much except moving elsewhere. "I’d argue the far bigger hit here is for coaches, who have to migrate piles of customers/clients and recreate everything from structured workouts to zones to customized settings. It’s actually why it’s so hard for coaches to switch platforms. It’s a nightmare that most don’t end up embarking upon."