Protime were featured on the team's jerseys at the 2023
Tour de France Femmes, where Vollering took a dominant Maillot Jaune victory ahead of Kopecky in second. "We already entered as a shirt sponsor last year just before the Tour de France Femmes and saw directly its positive impact. As a result, we wanted to continue full steam ahead," said Protime CEO Gille Sebrechts.
"As a name sponsor, your brand gets much more visibility wherever the team is at the start," adds SD Worx CEO Kobe Verdonck. "The international environment of cycling helps us perfectly in our ambition to be the leading European supplier in HR solutions. Customers and prospects regularly talk to us about our commitment to further professionalise women's cycling and about giving young talent opportunities to develop as top athletes."