Jumbo-Visma confirm arrival of new title sponsor - Dutch outfit becomes Team Visma | Lease a Bike into 2024
CyclingFriday, 24 November 2023 at 11:42
It was an open secret until today but no more. Team Visma | Lease a Bike will be the new name into the 2024 season of the current Jumbo-Visma team; a sponsor change that had already been in the making for several months and has been officially announced today.
"We are delighted to confirm our new partnership agreements with Visma and Lease a Bike, two strong international companies that we already enjoy an excellent relationship with," team CEO Richard Plugge said in a press release. "These evolving partnerships are another big step forward, ensuring that we have the resources to further develop and improve as a team. Last year, we proved once again that we can grow and be successful together. This is also our common long-term goal.”
This ends a saga that was very intense throughout this transfer season which was that of a possible merger between Jumbo-Visma and Soudal - Quick-Step. With Jumbo withdrawing as main sponsor of the team, the Dutch squad was looking for new sponsors but that doesn't come easy at this level of cycling with such budget. Hence a merger with the Belgium team was discussed, planned, but ultimately unsuccessfully.
It was then reported by Wielerflits on the 16th of October that the team had confirmed Lease a Bike as it's new title sponsor. Lease a Bike is a bike leasing company which works in the Benelux and Germany - continuing to target the same sponsor audience. This is no coincidence however, the company is owned by Pon who equally own the Cervélo bike brand - currently used by the Dutch team. The team presentation will take place on the 21st of December in Amsterdam, where it is expected that they will show off their new colours into the 2024 season.
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- That seems a lot more like a move driven by desperation, rather than a team in control of their destiny.
santiagobenites10-01-2026 - I've wondered if the capture of Maduro has any significant effect on the general population throughout the country. Maybe most everything runs as normal, or?Ride197410-01-2026
- Great answer.
maria2024202410-01-2026 - No... TADEJ HAS PEACE, QUIET AND MONEY. When they ride, I perceive Tadej much more quiet and relaxed than Jonas, frequently smiling and joking. Quiet and inner peace are very personal matters. I don't understand how to wear an expensive watch (advertising) can disturb the inner peace.maria2024202410-01-2026
- I reread this - what a hatchet job. We don’t know why Tadej lives in Monaco, we don’t know what his tax situation is, and maybe he just lives there because it is good riding. As for the watch, if someone says “wear this” and I’ll give you the item and money to go with it, it doesn’t exactly show that a person is greedy. We don’t see tadej being flashy elsewhere.mij10-01-2026
- This makes Pogi sound like a money hunger type. Which is not the case at all. He is actually very active in charities and giving back. I also believe that he started a youth program or is planning one as well as a U23 team. Meaning he uses his money to aid youth in the sport.md197510-01-2026
- Its easy to not care about money when money is no issue.HoopoeChai10-01-2026
- I don't live in Monaco and I drive a VW. Let's do a piece about me.Renz10-01-2026
- What this article doesn't mention is the influence of Vingegaards wife (25 tour), whereas Pogs gf doesn't seem to be like so, tho she is a cyclist and knows the scene. When JV won his tours his interviews where certainly not extrovert, very, 'we done the job and that's it, Pogs certainly more verbally animated and it's his personality on the cycle too. JV's had to follow the last few tours, tho if he can get calm & his wife don't pipe up then I think he can do a good ride..
leedorney10-01-2026 - Tadej is not exactly ostentatious. he seems pretty chill. this article is b.s. they only quote people in Jonas’s circle.mij10-01-2026
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We are delighted to confirm our new partnership agreements with Visma and Lease a Bike! Managing director Richard Plugge: "This is another big step forward, ensuring that we have the resources to further develop and improve as a team."
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