Bahrain Victorious presents the beautiful kit that Mikel Landa and company will be wearing for the 2023 Tour de France
Cycling
The Tour de France is by far the most important cycling event each year and the marketing strategists of the different teams work hard to surprise and make their brands more visible. This is indeed the case with Bahrain - Victorious, who give a radical turn to the design of its kits for the 2023 edition of the race.
Thus, the Asian-based team will face the departure from Bilbao radically changing colours, from the traditional reddish ones to a jersey in which white predominates with turquoise and black touches. The shorts are black and the socks are turquoise. A beauty with which Mikel Landa, Pello Bilbao and company will leave Bilbao on July 1.
Below you can see the new kit, let us know in comments what you think.
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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👀 ⚪️ Unveiling our pearl-inspired design for @LeTour to pay homage to Bahrain's rich pearling history. #RideAsOne #TDF #TeamPearl #Pearl 🔗 bit.ly/3qjG9BR
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