Bahrain Victorious presents the beautiful kit that Mikel Landa and company will be wearing for the 2023 Tour de France

The Tour de France is by far the most important cycling event each year and the marketing strategists of the different teams work hard to surprise and make their brands more visible. This is indeed the case with Bahrain - Victorious, who give a radical turn to the design of its kits for the 2023 edition of the race.

Thus, the Asian-based team will face the departure from Bilbao radically changing colours, from the traditional reddish ones to a jersey in which white predominates with turquoise and black touches. The shorts are black and the socks are turquoise. A beauty with which Mikel Landa, Pello Bilbao and company will leave Bilbao on July 1.

Below you can see the new kit, let us know in comments what you think.