Great result again for @ashleighcycling She’s an inspiration for the young ladies in the team @agsoudal
"If there are four or five teams involved, it could work" - Patrick Lefevere about the potetial of the One Cycling project
CyclingTuesday, 23 January 2024 at 04:00
One Cycling is one of the most ambitious projects within the cycling. According to the little info the public was provided, the movement's main goal is to create an environment with financial stability for all the parties involved, to find a way for teams to be not 100% relying on (often private) sponsors' funding.
EF Education-Easypost, Lidl-Trek, Ineos Grenadiers, Bora - Hansgrohe and Soudal - Quick-Step are some of the biggest teams in the sport, and all seem to believe One Cycling can finally change professional cycling’s business model to the better and reduce the influence of Tour de France on the market.
"Do you know why I believe in the One Cycling project? Because if there are four or five teams involved, it could work," Patrick Lefevere told the media recently. "It’s always the same song; there are too many negative people in cycling. If we just sit here, nothing will happen. If you want to see a miracle, go to Lourdes, but if we want things to change, we have to work on it and work in the same direction."
"For sure, they don’t want to share their cake,” Lefevere admitted, indicating how ASO defends the significant revenues generated by the Tour de France. "We’re in a boat, and its name is 'Cycling.' If we row in the same direction, then the cake can grow. They can keep the cake they have but if the cake grows by 200% then they’ll be at the table," he suggested.
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