Miles are always best covered together 🚴🚴♂️ From first pedals to gold medals, we’re saddling up with our new Lead Partner, @LloydsBank, to bring the joy of cycling to everyone! Click below to find out more ⬇️
Banking firm Lloyds comes with multi-milion offer to save British Cycling from its downfall
CyclingFriday, 24 May 2024 at 05:30
British Cycling has agreed a multi-million sponsorship with banking firm Lloyds that it described that could lead the sport in country to brighter tomorrow, after the local half-professional scene nearly died out in the last few years.
However, British Cycling chief executive Jon Dutton said: "This is game-changing for British Cycling and we understand it is one of the biggest deals in British sport in the last two years."
"It takes the pressure off the whole of the organisation, but it doesn't mean to say we are taking our foot off the gas - far from it," added Dutton. "This is only the start of a bright future and a bold step forward."
The women's Tour of Britain takes place from 6 June and runs over four stages, after being cancelled last year because of financial problems. The women's World Tour race in particular is significant, as it has previously paid its winners the same as the men's race, and will again this year, proportionately to the number of stages.
"We have made a big commitment to our prize money in the Tour of Britain women this year," said Dutton. "Next year we will run both Tours of Britain with exactly the same number of stages and the riders treated exactly the same way."
Read also
claps 1visitors 419
Just in
Popular news
Latest comments
- I think you overestimate scientific knowledge and for sure the spreading of it. There are huge numbers of people in similar situations, if there were an easy solution somebody would be making big money out of it. Nerve pain can have many complex origins or be due to complex combinations of reasons. Even if you discover a reason there is not always a solution. Migraines haven’t been solved either. I have had lower back/hip nerve pains on and off for over 30 years, no kind of doctor has ever found a way to reduce, prevent or solve the problem. It may just be that some people are born with nerves that are too short or get twisted out of position during certain movements.Mistermaumau22-12-2024
- Amazing ride by her and very promising for her future. On a side note, it’s a bit worrying all these wins riders have after emotional moments in their lives, someone will come up with emotional doping at some point. Maybe give them fake news just before a big race to get hormones pumping.Mistermaumau22-12-2024
- I doubt he will have the energy to do that if he continues to do leadout for Phillipsenabstractengineer22-12-2024
- I know several people who’ve tried contacting sport airbag manufacturers and none of them ever got a reply. Might be hard to organise anything with such attitudes.Mistermaumau22-12-2024
- It's the BBC. Who cares outside of little Britain.leodis22-12-2024
- Crawl back under your stone.leodis22-12-2024
- Thanks Dadmobk22-12-2024
- Hard to believe with the advancment of modern medicine he can not find a cause for this.frieders321-12-2024
- You continue to platform these two cheats. With that in mind I can no longer use your site. I know my leaving means little, but, sometimes you have to take a stand. See ya!DJ21-12-2024
- Look at what Froome’s won since his last TdF, stop denying there is still more than possible one outcome to the future.Mistermaumau21-12-2024