It all started at the turn of the millennium. Denk was already a multiple Bavarian champion on the road when he founded his first bike club for mountain biking at the end of the 90s. Actually, the only reason for this was that he had a bike shop at the time and wanted to set himself apart from his competitors with a completely different kind of promotion. However, the field of management always had a special appeal for him, so he increasingly focussed on it.
Although the doping scandal surrounding Festina at the 1998 Tour was well known at the time and the image of cycling in general had suffered massive scratches, Ralph Denk was able to see the team grow and rise through his targeted management. Until 2006, when the Tour de France was to take place without the popular German star cyclist Jan Ullrich. His name came up in connection with the "Fuentes scandal" in Spain and the then still relatively unknown doping substance EPO. "That was the low point of the doping scandal, so to speak," commented Denk in retrospect. Sponsors withdrew from the sport, ARD and ZDF pulled out of Tour broadcasts in Germany - the cycling system was at its end, at rock bottom.
However, Denk saw this as a new opportunity and took it as motivation to try his hand at the professional level. In addition, the international governing body of cycling issued doping regulations that were stricter than ever before in any other sport.
"Cycling can't be broken," says Ralph Denk, explaining another reason for his decision. In addition, there are still thousands of fans on site at every race. In 2010, he founded the NetApp-Endura team, which was invited to the Tour de France in 2014. This was also thanks to Ralph Denk's management and the image that surrounded his team at the time: young riders with no history of doping and a clear stance against doping of any kind, but good performances nonetheless. This first participation in the Tour was accompanied by a great deal of nervousness on the part of everyone involved in the team. But despite a very small team and a small budget, they managed to finish the Tour in 7th place. Doping is also primarily a German issue, Denk reiterates. "If you talk to other journalists from non-German-speaking countries, it has far less relevance than here in German-speaking countries."
If he has his way, Covid has ultimately also led to a 'rediscovery' of cycling. More and more people are taking a liking to cycling during the pandemic. Denk even draws a comparison with tennis, where the standard German's interest waned after the Graf/Becker era, but "this is not the case with cycling."
Ralph Denk and his BORA - hansgrohe team are now an integral part of the world of professional cycling. He himself would like to emphasise the various victories, especially by Peter Sagan, who became world champion during his time with the team and also won Paris-Roubaix. But Jay Hindley's victory in the 2022 Giro d'Italia, the first Grand Tour that Denk was able to win with BORA - hansgrohe, was also "an incredible feeling", "simply unbelievable". The same was true in 2023, when Hindley wore the yellow jersey for one day and finished 7th overall, just four minutes behind the leader.
In the coming 2024 season, Ralph Denk would like to go one step further with his latest coup, rider Primoz Roglic: a place on the podium or perhaps even the maillot jaune. Wouldn't his chances of winning the Tour be slim considering the strength of Jonas Vingegaard or Tadej Pogacar as the dominators of recent years? -
We'll see...