The #TDFF 2022 in numbers! 👇 Thank you to everyone for following us on this historic adventure 💛 Until next year! #WatchTheFemmes
First editon of Tour de France Femmes a major hit among french audience with 20 million viewers
CyclingFriday, 05 August 2022 at 07:00
There were some speculations that if Tour de France Femmes would be hit or a miss, but with reports coming from several broadcasters, the answer has finally been revealed. The first edition of the tour is a major hit, according to reports from France TV .
It has been revealed nearly 20 million French viewers tuned into the first ever Tour de France Femmes last week. It received a live coverage of almost 22 hours over the span of eight days. Although unsurprisingly, it only gathered half of the men’s tour views, then again, the Tour de France is one of the biggest cycling events of the year.
Eurosport reported 14 million viewers across seven European countries, with the Netherlands having 45% share. The official race website saw 1.5 million new visitors and 2.8 million visits in total.
Almost 5.1 million viewers were watching the final stage of the tour live as Movistar rider Annemiek Van Vleuten sealed her overall victory. The final stage unsurprisingly contributed 45.6% of the overall audience share. Video clips from the tour were viewed more than 22 million times on social media making the tour a big hit.
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