Rebranded German WorldTour squad Red Bull-Bora-Hansgrohe will be officially launched on the week in run-up to the Tour de France, the team confirmed this week.
The addition of Red Bull was confirmed for the BORA - hansgrohe squad earlier this season, with the announcement that a new U23 team would form part of the sponsorship deal in 2025. A traditional top junior team, Grenke Auto Eder, already forms part of the squad’s broader infrastructure. But so far the missing U23 link was compensated by partnerships with continental German team Lotto-Kern Haus and Austrian Tirol KTM.
The team launch will be held on Salzburg airport in Austria on June 26, just before the riders set off to the Grand Départ in Florence, Italy, where the 2024 Tour de France will write its first chapeters from June 29 onwards.
According to Wielerflits, the newly designed Red Bull jersey will have marked similarities to the Red Bull Formula 1 team kit in motor racing. The Dutch website reports that according to Austrian media, as a result of Red Bull's joining BORA - hansgrohe as a sponsor, the annual budget is also set to nearly double to €45 million.
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