Red Bull and BORA - hansgrohe partnership to be officially presented three days before Tour de France
Cycling
Rebranded German WorldTour squad Red Bull-Bora-Hansgrohe will be officially launched on the week in run-up to the Tour de France, the team confirmed this week.
The addition of Red Bull was confirmed for the BORA - hansgrohe squad earlier this season, with the announcement that a new U23 team would form part of the sponsorship deal in 2025. A traditional top junior team, Grenke Auto Eder, already forms part of the squad’s broader infrastructure. But so far the missing U23 link was compensated by partnerships with continental German team Lotto-Kern Haus and Austrian Tirol KTM.
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The team launch will be held on Salzburg airport in Austria on June 26, just before the riders set off to the Grand Départ in Florence, Italy, where the 2024 Tour de France will write its first chapeters from June 29 onwards.
According to Wielerflits, the newly designed Red Bull jersey will have marked similarities to the Red Bull Formula 1 team kit in motor racing. The Dutch website reports that according to Austrian media, as a result of Red Bull's joining BORA - hansgrohe as a sponsor, the annual budget is also set to nearly double to €45 million.
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Ondrej ZhasilCycling Journalist
Ondřej Zhasil is a cycling journalist at CyclingUpToDate and has been part of the team since 2023. He is based in Ostrava, the third-largest city in the Czech Republic, and covers professional cycling across the main UCI competitions, including the Tour de France, the Giro d’Italia, and La Vuelta a España. A key focus of his work is startlist analysis and pre-race coverage, where he examines team selections, rider line-ups, and tactical scenarios ahead of major events.
Alongside WorldTour coverage, Ondřej has developed specific expertise in junior cycling and in racing across East Asia, including competitions in China and Japan. He also maintains a broad working knowledge of other disciplines and levels, including cyclocross, while continuing to expand his understanding of mountain bike racing.
Ondřej holds a bachelor’s degree in Mathematics and Physics, which supports his analytical, data-driven approach to performance and race analysis. In his reporting, he regularly uses ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available.
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- Where Merckx just rode every single race he could and won all the time, Hinault won less often (percentage wise) because he was more judicious in what he raced. His palmares are nuts. He had amazing rivals, one to start his career and another to end it in the grand tours. His classics were solid. What sets him apart from Merckx and Pogačar are that he basically dabbled in the classics while the other two love(d) them. I used to compare Pogačar to Hinault for his grand tour record and occasional classics win, until I realized that the comparison was wrong. Pogačar loves the classics - ah, the memory of his reaction to finishing fourth in a 2 person sprint in Flanders in ‘22: utter domination in any one day race since then, even when he doesn’t win. Hinault lived for the grand tours and I don’t think anyone else will ever reach his record. 10 wins in 13 attempts? Good lord. An amazing rider. Wish there was more footage to watch.RidesHills11-11-2026
- I had no idea about that either.
santiagobenites10-11-2026 - great analysis thanks! appreciate you posting this. I didn't realize CX had a different standard for deviation. this is even more egregious it seems.mij10-11-2026
- As he isn't currently with Red Bull, I guess if he want to race for one more year he needs to find a team. He's 37 so this will be his last year I would guess, unless he wants to race for almost nothing like Froome did.awp10-11-2026
- I think some are making much ado about nothing. Even though Jonas is getting older, before his crash in the Tour, he looked like a solid 2nd all the way home. No one can really climb with Tadej until this year, Eric Mas showed himself which I think was a one off year for him and Paul Seixas has been able to be pretty close to him. Whatever stage race Jonas enters as long as Tadej is not there he is a favorite to win.awp10-11-2026
- Giro or not Giro, he won't win the Tour!MajorPayne10-11-2026
- Very true.awp10-11-2026
- Ciccone had a very strong end of season. Consistently attacking and livening up races. Hope he makes that last leap in progress and starts notching some significant wins. Great rider to watch.Occam10-11-2026
- Me too!!!!!Occam10-11-2026
- they can sign any 100 of top riders today but Pogi will win over Remco any time at the TDF unless something goes wrongabstractengineer10-11-2026
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🇫🇷 #Dauphiné A well-deserved cool down after a nail-biting finish at Col de la Loge 🏔️
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