Since revealing his diagnosis, British legend Hoy has done everything
he can to raise awareness and support other families suffering from a cancer
diagnosis. More than his incredible
Olympic Games success on the track, the
last 12 months have shown why Sir Chris Hoy is a true legend both on and off
the bike.
Over £2m raised
GoFundMe, the online platform that supported the
fundraising, also praised the achievement. John Coventry, the company’s senior
vice president, said: “What we’ve seen in Glasgow is truly extraordinary –
thousands of people coming together, led by Sir Chris Hoy, to raise vital funds
for cancer charities that make such a difference in people’s lives. At
GoFundMe, we’re proud to stand behind the people whose kindness and support
made the Tour De 4’s £2 million milestone possible.”
49 year old Sir Chris Hoy is one of the most decorated British
Olympians of all time, and between 2012 and 2021 he held the title as the most
successful of all. He first struck Olympic gold in Athens 2004 in the 1km time
trial, and won 2 golds at the London 2012 games in both the team sprint and
Keirin. He has also been a world champion on 11 occasions, and a commonwealth
games gold medallist twice.
The scale of the Tour de 4 allowed Hoy to use the momentum
for more than a single fundraising target. Alongside the ride, he announced a
new initiative aimed at improving the lives of men with advanced prostate
cancer. In partnership with PureGym, the Institute of Cancer Research and the
Royal Marsden Hospital, patients undergoing hormone therapy will be offered a
free one-year membership and six months of structured exercise guidance.
Speaking about the project, Hoy told the Independent: “This
is a groundbreaking partnership and initiative which demonstrates the power of
the Tour De 4, what it can achieve, and the legacy it will leave. Scientific
studies have shown that structured exercise is the perfect complement to many
cancer treatments, but we need to break down the barriers that often prevent
patients getting consistent and regular physical activity to experience these
benefits.
“Exercise has been a fundamental part of my life and never
more so than since my diagnosis of prostate cancer. I find it hugely
encouraging that the importance of exercise for prostate cancer is being
recognised. This is a significant step forward and potentially transformative.
I have a long-standing association with PureGym which, more than any fitness
organisation in the UK, has the scale, reach and capability to make a
demonstrable national impact. I look forward to seeing the results of this
initiative in the coming months and years.”
PureGym’s leadership echoed that enthusiasm. Clive Chesser,
the company’s chief executive, said: “Prostate cancer, the most common cancer
among men, is a terrible disease with nearly 50,000 diagnosed with it each
year. For a number of reasons many of these men are not as active as they could
be and we want this to change, which is why I am delighted to be announcing
this partnership, enabled by our national reach and scale as the UK’s largest
gym company.
Sir Chris Hoy won 6 Olympic gold medals on the track
“We hope that offering free membership to advanced prostate
cancer sufferers on hormone therapy will enable thousands, across the country,
to benefit from regular exercise, with expert guidance from The Institute of
Cancer Research and The Royal Marsden. As Sir Chris Hoy, with whom we have a
long association, has so bravely shown staying active is a great way of
managing the disease both mentally and physically and we are proud to be
supporting him with his vital mission.”
That message was reinforced by the medical community.
Professor Nick James, from the Institute of Cancer Research, explained: “A
diagnosis of advanced cancer is devastating. I frequently hear patients being
advised by their families that they must take it easy and not overexert
themselves whereas in most cases, this advice, while well-meaning, is not
usually true. In fact, the opposite is true. There is growing evidence that
exercise, as well as improving general well-being, might also directly improve cancer
outcomes.”
For Hoy, the combination of record-breaking fundraising and
a pioneering new initiative provided proof that the Tour de 4 could be more
than a one-off. It has become both a celebration of human spirit and a platform
for long-term change in the way cancer patients are supported. His gratitude
was clear in every statement he made, and his determination to keep driving
awareness and support remains undimmed despite his own diagnosis. No matter
what, it is clear that Hoy will keep fighting.