Team Visma | Lease a Bike debut striking new jersey for the Tour of Flanders

Team Visma | Lease a Bike arrive at the 2025 Tour of Flanders under growing pressure to deliver a big result, particularly from Wout van Aert. The Dutch squad has faced mounting scrutiny in the Belgian media following a difficult start to the Classics season, and Sunday’s Monument offers a crucial opportunity to shift the narrative.

At the heart of the attention is Van Aert, who remains winless in 2025 and was most recently outsprinted by Neilson Powless at Dwars door Vlaanderen. With expectations always high for the team’s talisman on home roads, another missed opportunity this weekend would only intensify the criticism.

In a bid to mark the occasion and turn the page, Visma | Lease a Bike will debut a striking new jersey at the Tour of Flanders. Dubbed The Wingbeat, the kit is the first in a series of limited-edition designs the team plans to roll out across the season.

“In recent years, it has become a familiar moment for cycling fans: during the Tour de France we appear in a new design. In 2025, we will continue that tradition with multiple releases throughout the season, each with its own story, but always recognizable as our team,” said Jasper Saeijs, Chief Business Officer of the team, in a press release.

The Wingbeat is inspired by the initial stirrings of a swarm of bees in spring, a visual metaphor for the team’s collective energy and the build-up to its early-season goals.

“We remain true to our visual identity, signature colours and with a nod to our nickname in the peloton. The Tour of Flanders is the ideal moment to introduce the first special kit. Under the overarching theme The Power of the Beehive, The Wingbeat symbolises our collective dedication and commitment with which we have carefully prepared ourselves for our goals,” the team added.

The symbolism is powerful, but on Sunday it will be actions (not aesthetics) that matter most. With pressure mounting and rivals flying, Team Visma | Lease a Bike need more than a new jersey. They need a result.