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antipodeanpedalfan
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antipodeanpedalfan
Cycling as a sport has one of the weakest merch games I've ever seen. I am a fan of the sport, and do not cycle myself - and there is a complete lack of opportunities for me as a fan of the teams or specific riders to hand them my money in ways that I can (and do) for other sports and musicians. It's all very well selling cycling kit to the fans who ride, but it's like Metallica only selling high end guitars and drums on their website. These teams could be making a not-insignificant amount of money by selling the kind of fandom merch that (unfortunately for them) only really exists on places like Etsy, made by third parties. I want to support the teams and riders I like, but there's hardly any way for me to do it as a non-riding fan. And if the sport really wants to expand, it needs to attract more fans like me, and good quality, well-designed merchandise is the way to do it. Not with cycling jerseys, the occasional embarrassing dad tshirt or fifty euro coffee mug.
14-11-2025 14:02
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+1
antipodeanpedalfan
Cycling as a sport has one of the weakest merch games I've ever seen. I am a fan of the sport, and do not cycle myself - and there is a complete lack of opportunities for me as a fan of the teams or specific riders to hand them my money in ways that I can (and do) for other sports and musicians. It's all very well selling cycling kit to the fans who ride, but it's like Metallica only selling high end guitars and drums on their website. These teams could be making a not-insignificant amount of money by selling the kind of fandom merch that (unfortunately for them) only really exists on places like Etsy, made by third parties. I want to support the teams and riders I like, but there's hardly any way for me to do it as a non-riding fan. And if the sport really wants to expand, it needs to attract more fans like me, and good quality, well-designed merchandise is the way to do it. Not with cycling jerseys, the occasional embarrassing dad tshirt or fifty euro coffee mug.14-11-2025 14:02