Amongst these are none other than
Zak Dempster who was directly signed into the head of racing role with BORA after he and Oliver Cookson both left INEOS where they were Sports Directors. Dempster specially was key in the German team's staff changes over the past few months, with the goal of improving its level and also presenting a more attractive offer to Remco Evenepoel.
However it does not stop there, as the team's leading aerodynamics expert Dan Bigham came to BORA after his partnership with INEOS Grenadiers, and most recently the former coach of riders such as Egan Bernal and Carlos Rodríguez, Xabier Artetxe, has also made the move. This could come across as unusual, but Denk sees it as the British team's issue.
“Maybe, and this is just a feeling from my side, there was not really a proper leadership in the last years there," he put it roughly. "And that's why the guys decided to move on and join another project. I cannot really give you an answer why they left INEOS, but the fact is that they were considering to leave INEOS – and so it’s nice for us that guys with this high quality want to join our project.”
Creating our own way
The pressure was on, as Dempster himself was asked directly about the British team's struggles. “I think it’s less about an INEOS exodus and more about this whole new performance team, with all different ideas, so we’re in a position where we can create our way. I think it’s a testament to the strength of this project.”
Naturally, he was not going to criticize his former team. But he admits that he enjoys more the role that he has now taken on with BORA, and believes he can make more of a difference. “I loved being a sport director at Ineos, but when the first initial chats with Ralph happened, it was clear my role was going to be different".
“It’s really more of a helicopter view, looking at the big picture, including recruitment and liaising with the coaching department. I still have a passion for being a sport director, but it was a decision I had to take.”
Red Bull - BORA's leaders will count on a new staff team backing them up in 2026. @Imago
“In high-performance sport, there’s tough conversations to be had and my style is never to shy away from them," he adds. Certainly, with a team packed with strong leaders such as Remco Evenepoel, Florian Lipowitz, Primoz Roglic, Jai Hindley; and upcoming talent Giulio Pellizzari, there is simply not going to be space for all to lead in the way they hope for in the upcoming season.
Evenepoel and Lipowitz will also ride a similar calendar in 2026 including a season start in Mallorca, the Volta a Catalunya and the Tour de France at least. Managing the ambitions of both and keeping tensions low within the team will be a necessity and a challenging task for Dempster.
"In the end, you’ve all got to own that plan. We’re not looking to be the happiest or most comfortable team in the world, that wouldn’t play out how we want. There’s definitely decisions to be made and part of my role is making them.”