“We can aim for the very top” - More investment for Lidl-Trek after standout 2025 season

With 37 victories and counting in 2025, Lidl-Trek has firmly established itself as one of the standout teams of the season. Just as they did in 2024, the squad has delivered across all terrains and Grand Tours, blending stage wins with green jerseys and consistency in the WorldTour calendar. On Saturday, Giulio Ciccone added the latest triumph by winning the Clásica San Sebastián, capping off another impressive stretch for the team. Mads Pedersen was the star of the Giro d’Italia, winning four stages and securing the points classification, while Jonathan Milan claimed two stage wins and the green jersey at the Tour de France on debut.

Now, Pedersen is heading to the Vuelta a España with a chance to deliver something no team has managed in recent memory, a clean sweep of the points classifications at all three Grand Tours. It’s the kind of ambition Lidl-Trek is increasingly comfortable embracing, thanks in large part to the growing backing of its title sponsor.

Lidl, which joined as a main sponsor midway through 2023, is expanding its involvement. “With a long-term commitment from both partners, Lidl-Trek will invest for the future and in doing so enhance resources available to the current riders and staff, as well as further establish Lidl-Trek as a magnet for top riders, emerging talents, and the highest qualified staff,” the team told Velo.

That investment includes plans for a new state-of-the-art performance center. “Focused on athlete health, recovery and performance analysis to improve decision making as an aid to performance improvement and also placing the individual requirements of an athlete front and center,” the team explained to Velo.

“For us, Lidl-Trek represents a powerful platform to reach the pinnacle of international men’s and women’s road cycling, and crucially, to play a key role in promoting healthy nutrition and active lifestyles to fans worldwide,” said Thomas Rohregger.

Trek vice president Roger Gierhart emphasized that while the team has long punched above its weight, it now has the resources to aim even higher. “Ever since Trek bought the WorldTour license and created the team 12 years ago, we’ve known that we would be in the sport for the long haul,” he said.

“Historically, we have been on the lower end of team budgets and have made a reputation for delivering results above our weight class. With Lidl we have found a partner with whom we have a shared vision for the future and with their backing we can aim for the very top of the sport and write even more success in our history.”

“Our philosophy will remain the same: to be the team fans want to root for as we fight to be the best.”