TotalEnergies will end sponsorship with team after 2026 season

Team TotalEnergies and its title sponsor have announced that their partnership will conclude at the end of the 2026 season. The collaboration, which began in 2019 after the team had previously raced under the Direct Energie name, will have lasted seven seasons.

During their time together, the ProTeam developed into a significant presence in the international peloton. Under the guidance of Jean-René Bernaudeau, the squad became a breeding ground for young talent while also attracting high-profile riders, with Peter Sagan as the most notable example.

Bernaudeau highlighted the importance of the team’s culture and values in an official statement shared by the team in the official website. “We are grateful to TotalEnergies for its confidence for all these years. I will never forget our shared experiences and the wonderful people I’ve met. Ever since the Team’s very first races with Direct Energie, and until the end of next season, we will have had a reliable, committed partner at our side. The final weeks of 2025 and next year are going to be very exciting for the Team. Everyone is focused on those events."

For Bernaudeau, the announcement signals the start of the search for a new title sponsor for 2027, which is expected to be far from an easy task. "Naturally, I am already looking ahead to 2027 and I am determined to keep the Team going. Our singularity, our values, our policy of education and training, and our sports development pathway are serious assets in persuading brands to embark on this adventure with us. I am sure that business leaders will identify with our longstanding values and our Team’s cycling performance.”

From TotalEnergies’ perspective, the partnership was also a success, and the decision aligns with the company’s broader sponsorship strategy. Bertrand Blaise, Vice President of Communications at TotalEnergies, said:

“We are grateful for all the excitement and thrills and the many wins we have experienced during ten years partnering Jean-René Bernaudeau’s Team… to say nothing of those to come next season, that we are looking forward to sharing with the devoted fans who follow us! Our sponsorship strategy is moving forward with the Tour de France partnership announced in June, that will strengthen our ties to the twelve million supporters lining the routes of this legendary race every year.”

The timing of the departure comes as no surprise, given that TotalEnergies has strengthened its relationship with the British INEOS Grenadiers team. Since June 2025, the company’s logo has appeared on the INEOS jersey during the Tour de France, despite UCI rules prohibiting dual title sponsorship in the same race. TotalEnergies will also continue as the official energy partner of the Tour de France and Tour de France Femmes through 2028.