Teams do not spend months negotiating seven-figure transfers on single
performances. They do so when a rider proves they can deliver across terrain,
across weeks, and under pressure.
Seven million?
This is why the reported figures attached to the INEOS
negotiations matter so much. When discussion circles around a potential buyout
of seven million euros, cycling enters unfamiliar territory. That is big money.
Even if the final figure lands well below that number, the
direction of travel is unmistakable. Cycling traditionally avoids overt
transfer fees, preferring to bury value inside salaries and contract lengths.
Onley’s case breaks that convention because there is no buyout clause. Team Picnic
PostNL are under no obligation to sell. Any move requires direct negotiation
and direct compensation, which elevates the entire process.
Daniel Benson’s reporting captures just how advanced the
talks appear to be. According to Benson, the deal could be completed
“within 24
to 48 hours”, although he has also stressed that no agreement has yet been
finalised. That narrow timeframe speaks volumes. Teams do not approach the
endgame of negotiations unless both sides recognise that a deal is plausible,
even if contentious.
So, it seems that even if Picnic PostNL don’t want to lose
their new star rider, the financial incentive may be too much to ignore.
For Picnic PostNL, the context is as important as the cash.
The team’s WorldTour licence situation has placed its finances under a
microscope. Selling a rider like Onley is not merely a sporting compromise, it
could be a stabilising move that strengthens their case for long-term WorldTour
security if they reinvest the cash wisely. That reality explains why the
valuation is so fiercely defended.
Onley was able to compete with Pogacar, Vingegaard and Lipowitz during the 2025 Tour de France. @Sirotti
From INEOS Grenadiers’ perspective, this is about more than
signing the hottest British talent. The team is in a period of recalibration.
Their era of automatic dominance is over, and has been for some time now, replaced
by an environment where UAE Team Emirates and Visma Lease a Bike dictate the
sport’s rhythm. To compete in that landscape, INEOS must commit early and
decisively to riders who can anchor their future.
This time 12 months ago, INEOS were involved in a different
blockbuster transfer over a British star:
Tom Pidcock. The multi-discipline
superstar left the squad after years of misaligned goals with INEOS’s
management, but now it seems the team is on the cusp of finding their new
British hero.
Geraint Thomas will be at the helm of INEOS' management from 2026. @Sirotti
The Geraint Thomas effect
This is where the importance of
Geraint Thomas’ new management
role comes into focus. As a rider who embodied INEOS’ golden era and understood
what it takes to win the Tour de France from inside the bus, Thomas brings
credibility to long-term planning.
Onley is precisely the kind of rider Thomas understands:
understated, resilient, and capable of absorbing leadership responsibility
without being consumed by it. In fact, there are many similarities between Only
and a young Thomas. A move of this scale would suggest alignment between the
sporting direction Thomas represents and the financial commitment the
organisation is now willing to make.
INEOS have often been accused in recent years of reacting
rather than leading, of spreading leadership across too many riders without
fully committing to one. Investing heavily in Onley would reverse that
perception. It would say that INEOS see him not as a supporting piece, but as the
next great hope for the squad to return to grand tour podiums.
British cycling on the rise?
The implications extend beyond team strategy and balance
sheets. For British cycling, this is potentially a generational moment. Since
the peak years of Froome, Thomas, and Wiggins, the pipeline of British GC
contenders has been closely scrutinised. Talent has existed, but validation at
the Tour de France level has been scarce. Onley’s fourth place finish changes
that narrative. It signals that British cycling is producing riders capable of
competing in the modern, hyper-competitive GC environment, not just
participating in it.
Whilst Tom Pidcock grabbed the headlines with his maiden
grand tour podium at the 2025 Vuelta, surely Onley’s fourth place at the Tour
behind Pogacar, Vingegaard, and Lipowtiz was more impressive?
A British rider joining a British team as a protected GC
leader, backed by a major financial commitment, restores a sense of continuity
that has been missing in recent seasons. It also raises expectations. Onley
would no longer be judged as a promising outsider, but as a rider expected to
deliver results proportionate to his valuation.
Unsurprisingly, opinions within the sport reflect that
inevitability. Johan Bruyneel encapsulated the prevailing logic when he said,
“I can see him at INEOS next year.” Once a rider reaches a certain level and a
certain nationality-team alignment exists, momentum becomes difficult to
resist.
None of this guarantees success. Transfers of this magnitude
carry risk, particularly in a sport where injury, illness, and form
fluctuations can derail the best-laid plans. But the significance lies in the
intent. Cycling rarely places explicit monetary value on belief. In Oscar
Onley’s case, the belief is now measurable, negotiable, and potentially
transformative. But can the young Scotsman live up to the expectations?
If the deal is completed, it will rank among the most
expensive and symbolically important transfers in modern men’s road cycling.
More importantly, it will mark the moment Oscar Onley ceased to be a story
about promise and became one about responsibility. For INEOS, for British
cycling, and for the sport’s evolving transfer economy, that shift may prove
far more consequential than the final number written on the cheque.
But we still must wait for the paper work to be signed first…