Yet despite these high-profile WorldTour results, Gravaa’s finances told a very different story. At the company’s headquarters in Eindhoven, revenue failed to follow success. The explanation was straightforward: with costs stretching into the thousands of euros, the KAPS system was simply out of reach for general public. While it represented a remarkable technical achievement for professionals, it remained unrealistic for the broader cycling public.
That tension - between serving an elite niche and achieving commercial viability - ultimately proved fatal. This week, the court in East Brabant officially declared Gravaa BV bankrupt, casting serious doubt over the future of the technology.
Attention now turns to the implications for Visma | Lease a Bike. Speaking to In de Leiderstrui, Head of Performance Equipment Jenco Drost confirmed that the team still plans to use the tire pressure system this season. "It's a really big advantage, especially in
Paris-Roubaix," he said. However, with the manufacturer now out of business, questions remain about how much of that edge can be maintained without the technical know-how and support that originally came with it.