Women's cycling is reaching bigger numbers and followers than ever but it often continues to be clouded by the race's broadcasting limits. As has been the case with other major events, this year's Liège-Bastogne-Liège Femmes finished after the men's race, limiting the amount of action on screens.
Demi Vollering has argued strongly against this after her win at La Doyenne.
"Women's sport deserves so much more. When I started dreaming of this race, there was no Liège-Bastogne-Liège for women yet. Today is a reminder of how far we have come, but at the same time, also of how far we still have to go," the Dutchwoman said to
De Telegraaf.
Vollering is one of the riders leading the sport forward, having net a personal sponsorship with Nike and reportedly having a salary of around €1 million euros per season. After what she had achieved at Team SD Worx - ProTime; FDJ United - Suez offered her a massive contract to bring big wins and the Tour de France Femmes back to a French team.
With the results she has been achieving this spring, including wins at Omloop het Nieuwsblad, Tour of Flanders and now Liège; she looks to be in a good position to strike during the summer, backed up by a team who has had Elise Chabbey and Franziska Koch also take stand-out wins.
From a position of power, Vollering uses her voice to speak up on what she believes is an issue however. “Speaking out and continuing to speak out is something I can do. Apparently, it is still necessary. I am simply repeating what I hear from many people. The fans want more, and it is important to keep speaking out about it.”
Is women's cycling more exciting than men's?
Sunday's race featured a lot of action right from the start, with the main teams marking each other. Her teammate and Strade Bianche Donne winner Elise Chabbey was part of an offensive move early on with several big names; and the race in itself was decided early on
with Vollering launching the winning move on the Côte de la Redoute with 34 kilometers to go.
"I don't know if my attack on La Redoute was visible live. And even then. So much had already happened before that. Today's race has been so exciting, but it wasn't visible on television," she added. "I think we need to keep fighting for more."
Whilst in some of the main one-day races the two events used to take place on separate days, it is a large financial and logistical effort to make it happen in such way. More and more, organizers are resorting to running both races on the same day, with the women's being the latter.
“We used to start here very early, but back then the broadcast lasted longer. Now we finish after the men, but the broadcast is shorter. Yet it shouldn't be difficult. Use two shots and alternate a bit between the two," she argues.
"Once Pogacar is away from the men you know what's going to happen anyway...”