Is cycling in the UK in decline? New figures suggest falling interest in the UK
Cycling
2024 has been a turbulent year for British cycling. Over the past month, we’ve heard news ranging from Tom Pidcock’s INEOS transfer rumours, Sir Chris Hoy’s terminal cancer diagnosis, and the big managerial changes at the INEOS Grenadiers.
Perhaps this is the sign of a greater issue within British cycling, that was so dominant in the 2010s. And maybe, the struggles in the professional sport are translating in to a declining interest in cycling for the British public. Cycling Weekly has reported that the retail chain Halfords, known for being a go-to shop for cycling enthusiasts, has recorded a 25% year-on-year fall in profits.
The company registered a pre-tax profit of £42.7 million in the year, compared to £54.8 million this time last year. Jo Hartley, Halford’s CFO, said, “In cycling, whilst we grew market share, the market itself was very challenging, with market volumes declining 4%. Cycling market volumes, as reported by the Bicycle Association, are now c.30% below pre-covid levels.”
Whilst there may not be a direct link between the professional struggles and declining casual cycling interest, it is strange that the two are happening at the same time. After all, following on from the success of the British track cyclists at the London 2012 Olympics, the country enjoyed an excellent period where they dominated racing on the road, with the likes of Chris Froome, Mark Cavendish and Geraint Thomas. British cycling will be hoping this isn’t a trend that continues any further.
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