Cyclocross▼
Road▼
ResultsPreviewsStartlistsProfiles
Originals▼
Calendars▼
TransfersNewsletterFantasy

"If Red Bull wants to do it then it’s clear that they think cycling can grow" - Team Visma | Lease a Bike welcome challenge of BORA - hangsrohe's added investment

Cycling
by Kieran Wood
Monday, 05 February 2024 at 19:00
si202303110298
In 2024 and the years to come, Team Visma | Lease a Bike's position as the dominant force in the peloton may be seriously under threat by BORA - hansgrohe following the purchase of a 51% stake in the team by global drinks conglomerate, Red Bull.
“It depends on their strategy and what they want in cycling but it’s really good for our sport that big companies are entering cycling,” Team Visma | Lease a Bike sports director, Merijn Zeeman tells GCN about the potential added challenger to the fold.

Read also

“That’s a big, big difference with no Tadej Pogacar" - Team Visma | Lease a Bike sees Tour of Flanders chances raised by Slovenian's absence“That’s a big, big difference with no Tadej Pogacar" - Team Visma | Lease a Bike sees Tour of Flanders chances raised by Slovenian's absence
As seen by Red Bull's investment in their Formula 1 and football teams, when they go into something, they usually get it right. Nevertheless, Zeeman insists that his Team Visma | Lease a Bike aren't worried by the BORA - hansgrohe threat. Instead welcoming Red Bull to the sport and hoping a rising tide can lift all boats.
“It says a lot about the positioning of cycling in the global side of sports. Previously I think that Red Bull were a bit hesitant about entering cycling because of the doping past but now they have the belief that the sport is in a very good place," Zeeman concludes. "That’s good news for all of us and it’s a big signal to other really big companies to enter the sport. If Red Bull wants to do it then it’s clear that they think cycling can grow. I really think that it’s a good thing.”

Read also

Red Bull set to help bring Italian prodigy Giulio Pellizzari to BORA - hansgroheRed Bull set to help bring Italian prodigy Giulio Pellizzari to BORA - hansgrohe
Previous article

Remco Evenepoel, Robbie McEwen, Alberto Contador and more send congratulations to Mathieu van der Poel after sixth Cyclocross World Title

Next article

"It was the bike I used most on a daily basis" - Odd Christian Eiking's troubles continue with burglary over weekend

Just in

Aert Woutvan Tour2020S7

Subscribe to our Daily Newsletter today!

Nov 05, 13:04
0
jonasvingegaard

"Maybe I will" - Jonas Vingegaard does not exclude Giro d'Italia from 2025 plans

Nov 23, 11:14
0
niklasbehrens

Visma's new signing "has potential Wout van Aert qualities" according to Jan Bakelants

Nov 23, 11:02
0
tadejpogacar 2

"Pogacar's success didn't just appear out of nowhere" - Former World Champion, Roubaix and Flanders winner defends Pogacar on doping accusations

Nov 23, 11:02
0

Popular news

tompidcock

"Riders used to call them the 'Death Star' from Star Wars" - Tom Pidcock tasked with shouldering the 'foreboding pressures' of INEOS leadership according to US experts

Nov 22, 14:13
0
tadejpogacar 4

"He is also personally interested in you. Small things but valuable for a helper" - Departing UAE man on why Tadej Pogacar garners such support from teammates

Nov 22, 14:13
1
tadejpogacar 2

"Pogacar's success didn't just appear out of nowhere" - Former World Champion, Roubaix and Flanders winner defends Pogacar on doping accusations

Nov 23, 11:02
0
niklasbehrens

Visma's new signing "has potential Wout van Aert qualities" according to Jan Bakelants

Nov 23, 11:02
0

Latest comments