Alpecin-Deceuninck set for new name as title sponsor abandons Mathieu van der Poel and Jasper Philipsen
Cycling
Deceuninck will end its partnership as title sponsor of Alpecin-Deceuninck
at the end of 2025, leaving team boss Christoph Roodhooft with the task of
securing a new sponsor. The Belgian company, which specialises in PVC windows
and doors, joined the Roodhooft brothers’ team at the start of 2022 after
previously being the primary sponsor of Patrick Lefevere’s Quick-Step team for
three years.
Since then, Alpecin-Deceuninck has transformed into one of
the most dominant sprint teams in the peloton, driven by the combination of Mathieu
van der Poel’s lead-outs and Jasper Philipsen’s finishing speed.
During
Deceuninck’s sponsorship, Philipsen has claimed nine Tour de France stage
victories and won the green jersey, while Van der Poel has cemented his status
as the king of the monuments and became world champion in 2023.
The decision to part ways was framed as a natural conclusion
to a successful collaboration. Francis Van Eeckhout, executive chairman of
Deceuninck, explained in a press release, "The successful collaboration
has delivered the desired results for the company in terms of brand awareness.
In consultation with the team management, we have come to the conclusion that
we can continue to strengthen each other in another form of collaboration."
While the departure of a major sponsor creates uncertainty, General
Manager Philip Roodhooft remains focused on securing a new partner. "Of
course this creates a challenge for us as a team, but we were informed in time
and we are doing everything we can to attract a solid second name partner
again. The gratitude for their commitment is much greater than the
disappointment of the decision to take a step back."
Fin MajorCycling Journalist
Fin Major is a UK-based writer at CyclingUpToDate and has been part of the team since 2024. He is the site’s main writer for FAQs and evergreen explainers and has written around 2,000 pieces for the platform. Alongside this work, he focuses on in-depth analysis and covers the biggest races on the calendar, including the Tour de France, the Giro d’Italia, and La Vuelta a España, providing clear context around performance trends, tactics, and key storylines.
In his reporting, Fin uses reputable data sources such as ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. Outside of writing, Fin is an active cyclist, which supports his practical understanding of the sport and its demands.
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- I get the point totally. We live in the snowflake society where some riders forget they are getting paid to ride and get results. When they have a few issues they try to look outside of the real issue instead of themselves. It odd so many of the team are making no complaints and getting on with their job. If you do not like what you do find another job simples. Tough love as my mum would say.paultryan200207-11-2026
- many people advise him to grow slowly and rather do giro and/or vuelta instead of tdf. but i can totally understand that he is not satisfied with taking over once pogi declines, but instead beat him in his prime. so if he goes for tdf again, i‘m all for it. let‘s hope that pogi recovers soon!Ketterechts07-11-2026
- So gracious to offer something no-one would be prepared to pay for. The Giro is not the Tour and doesn’t command the same interest or attract the same “elite” (those willing to pay to be a part of something they consider has ego boosting potential). Roadside viewing will always largely remain free for everyone outside circuits. Introduction of a symbolic entrance to mountain climbs is worthy of exploration. Asking 1-2€ isn’t going to repulse real fans (most will spend 50-100€ on their outing that day all things included) but will prevent a portion of the total knobhead thrillseekers who will join in any large gathering as long as it’s free, just because they’re attracted to crowds, without which it it difficult for them to work up their anti-social behaviour.Jumpyjohn07-11-2026
- How is radio going to help when someone went over a cliff or bridge or off the roadside into a forest unnoticed and is laying there unconscious?Jumpyjohn07-11-2026
- Yep, next we’ll be accusing F1 drivers of avoiding Le Mans.Jumpyjohn07-11-2026
- But on what is that opinion based? Are you holding him to a different standard than others? Are you saying he should do learn to like something he doesn’t Are you saying he hasn’t achieved enough Are you saying he pretends to be better than his results? It’s actually a really strange opinion to oust if you consider it objectively or rationally. Try applying it to others or yourself by asking if not EVERYONE should then be doing more? Nobody in athletics or swimming gets criticism for not expanding their repertoire when a rival or someone else does. In fact, most who move to another event get accused of running from their rival. Opinions are boring, the reasons behind them are what count.Jumpyjohn07-11-2026
- for a medical chief to throw things like is just bad. There are already radios which were banned for spectacle. allow radios. Gps trackers are not a complete solutionabstractengineer07-11-2026
- any rider less than 25 whether they are really ready for the position of leadership of GT is probably not the case. I think Pogi himself suffered when he was defeated by Jonas in the TDF twice. But that would be the team's job to ensure support so that they can bounce back. It requires a team and time to get back up and win after getting knocked down.abstractengineer07-11-2026
- I'm very glad he got the big late Quickstep Vuelta win and I hope he has a few left for Euskaltel-Euskadi.flyer07-11-2026
- My memories of Ivan Basso aren't good but I liked his sister Elisa ok.flyer07-11-2026
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