Alpecin-Deceuninck set for new name as title sponsor abandons Mathieu van der Poel and Jasper Philipsen

Deceuninck will end its partnership as title sponsor of Alpecin-Deceuninck at the end of 2025, leaving team boss Christoph Roodhooft with the task of securing a new sponsor. The Belgian company, which specialises in PVC windows and doors, joined the Roodhooft brothers’ team at the start of 2022 after previously being the primary sponsor of Patrick Lefevere’s Quick-Step team for three years.

Since then, Alpecin-Deceuninck has transformed into one of the most dominant sprint teams in the peloton, driven by the combination of Mathieu van der Poel’s lead-outs and Jasper Philipsen’s finishing speed.

During Deceuninck’s sponsorship, Philipsen has claimed nine Tour de France stage victories and won the green jersey, while Van der Poel has cemented his status as the king of the monuments and became world champion in 2023.

The decision to part ways was framed as a natural conclusion to a successful collaboration. Francis Van Eeckhout, executive chairman of Deceuninck, explained in a press release, "The successful collaboration has delivered the desired results for the company in terms of brand awareness.

In consultation with the team management, we have come to the conclusion that we can continue to strengthen each other in another form of collaboration."

While the departure of a major sponsor creates uncertainty, General Manager Philip Roodhooft remains focused on securing a new partner. "Of course this creates a challenge for us as a team, but we were informed in time and we are doing everything we can to attract a solid second name partner again. The gratitude for their commitment is much greater than the disappointment of the decision to take a step back."