INEOS on a look out for a co-sponsor: "This is an extraordinary opportunity for brands to join one of the most decorated teams in Tour de France history"

Team Sky, which later became INEOS Grenadiers was always known as a team of just one sponsor. But that era may be coming to an end in pursuit of resources that would allow 'The Empire' to rise again in its battle against other superteams.

While the talks with French petrochemical giant TotalEnergies (title sponsor of a French PRT formation at the moment) seem to be underway, it's always wise to keep your more options open. This will be the job of Sportfive - business that will act as Ineos' "Exclusive Sales Agency", in an attempt to find "non-endemic global partners" for the team, Cycling Weekly reports.

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John Allert, Ineos Grenadiers' CEO, said: "For the first time in our history, the Ineos Grenadiers Cycling Team, one of the world’s most successful UCI WorldTour Teams, is seeking non-endemic global partners for the team. This is an extraordinary opportunity for brands to join one of the most decorated teams in Tour de France history. With unrivalled global visibility and premium activation opportunities, this partnership goes beyond sponsorship to shape future victories together."

Sportfive are going to use their "extensive global sales network and infrastructure spanning 60 locations across 18 countries to identify long-term partnership opportunities with premium brands", according to the press release.

Lee Goldwater, Sportfive's managing director, said: "For 15 years, the Ineos Grenadiers have been at the forefront of British and world cycling. Through cutting-edge technologies, bold ideas and applying the best science in sport, the team has pushed the limits of human potential and turned marginal gains into maximum results."

"Through this partnership, we look forward to taking this success to a new level to help the Ineos Grenadiers deliver a new era of excellence. This is an incredibly exciting moment for cycling and an unprecedented opportunity for brands to be part of the evolution."

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