"A major win for cycling fans" - ASO reaches new TV deal, ensuring free to air Tour de France & Vuelta a Espana across Europe until 2030

Cycling
Friday, 25 October 2024 at 11:30
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In some brilliant news for cycling fans, ASO have reached a new TV deal with the European Broadcasting Union (EBU), ensuring many of the sport's biggest races remain free to air across the majority of Europe up until 2030. 
As revealed in an announcement online, the list of races included in the package include the likes of the Tour de France, La Vuelta a Espana, Paris-Roubaix, Liège-Bastogne-Liège, La Flèche Wallonne, Paris-Nice, Criterium du Dauphiné, Tour de France Femmes avec Zwift, La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, Liège-Bastogne-Liège Femmes and La Flèche Wallonne Femmes. "Whole or part of the package of races will be broadcast free-to-air by EBU Members in the following territories: Belgium, Czechia, Denmark, Hungary, Italy, Luxembourg, Netherlands, Norway, Portugal, Slovakia, Slovenia, Spain and Switzerland. Eurosport/Warner Bros Discovery will also continue, thanks to a sub-license from the EBU, to broadcast the Tour de France, La Vuelta and the other 16 races in the package throughout Europe," the press release confirms. 
“This agreement is a major win for cycling fans across Europe, giving them access to the sport they love," says Glen Killane, EBU Executive Director of Sport. "Thanks to the continued trust of A.S.O., our Members, together with Eurosport/WBD, can ensure more fans experience the excitement of these events, wherever they are, and stay connected to the heart of the sport.”  
"We are delighted to reach a new agreement with the EBU for all of our men's and women's cycling events until 2030. This agreement will enable the general public and sports fans to follow the most important international cycling events on major European free-to-air broadcasters as well as on Eurosport/WBD channels," adds Yann Le Moënner, A.S.O. Managing Director. "These partners, who have been committed to promoting and broadcasting cycling for many years, will continue to showcase our events across Europe. Furthermore, this five-year agreement will shine a powerful spotlight on women's cycling, which will continue to grow in popularity in the coming years. Finally, the extensive reach of the digital platforms of EBU Members and Eurosport/WBD will bring our whole range of content to an ever-wider fan base."  

🤝 Partout en Europe, les amateurs de cyclisme vont continuer à profiter du Tour de France, de La Vuelta et d'autres épreuves cyclistes majeures grâce à la conclusion d'un nouvel accord de diffusion entre l'Union Européenne de Radio-Télévision (UER), @amaurysport et Unipublic.…

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🚴 Spoke-tacular news! 🎉 #Cycling fans across Europe can continue to enjoy the #TourDeFrance, La Vuelta & other men's & women's races thanks to our new agreement through 2030 - read more: social.ebu.ch/Cycling24 📸: ASO/Billy Ceusters #PublicServiceMedia #LaVuelta

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