Niewiadoma fuels zondacrypto's continued leadership in CEE

A new version of zondacrypto’s television campaign has launched, featuring Katarzyna Niewiadoma, a standout cyclist from the Canyon//SRAM zondacrypto team. As the leading cryptocurrency exchange in Central and Eastern Europe (CEE), zondacrypto has not only secured a three-year contract as a co-title sponsor of the top German women’s cycling team but has also made a strong bet on the Polish Tour de France Femmes champion as its ambassador. This partnership further cements zondacrypto’s dominance in the CEE crypto market.

Former Italian European champion Giorgio Chiellini, Polish goalkeeper of FC Barcelona Wojciech Szczęsny, and now Katarzyna Niewiadoma, currently the best Polish cyclist and winner of last year's Tour de France Femmes – all of these world-class athletes are part of zondacrypto-powered elite lineup. By backing international champions, zondacrypto continues to strengthen its presence in the global sports scene and solidify its position in the Central and Eastern European crypto market.

The latest TV spot featuring Katarzyna Niewiadoma showcases her cycling with intense focus and determination as she powers ahead of her competitors. The campaign highlights a special promotion for new zondacrypto users, where anyone who registers and verifies their identity on the exchange, can receive the equivalent of $10 in cryptocurrency. The registration can be done easily either via website or zondacrypto 2.0 app.

“We aim to partner with the best. Achievements in sports are one thing, but embracing innovation is just as important. Our three-year co-title sponsorship of the leading German women’s cycling team and our partnership with Katarzyna Niewiadoma mark significant milestones. Katarzyna, a true legend of Polish cycling, made history with her victory at last year’s Tour de France Femmes. We are incredibly proud to support her and believe this partnership aligns perfectly with zondacrypto’s commitment to excellence. This cooperation stands alongside our partnerships with athletes like Giorgio Chiellini and Wojciech Szczęsny, reaffirming our dedication to supporting top performers across various disciplines,” said Przemysław Kral, CEO of zondacrypto.

As a leading cryptocurrency exchange in the CEE region, zondacrypto has also deepened its ties to the cycling world through partnerships with prestigious events such as the Giro d’Italia (including Il Lombardia and the women’s edition) and the Tour de Pologne. This dedication to cycling was further reinforced with the announcement of a three-year co-sponsorship of the Canyon//SRAM zondacrypto team, unveiled at a special conference in Monaco attended by Katarzyna Niewiadoma and other team representatives.

zondacrypto is committed to expanding its presence in the world of sports. Beyond its investment in cycling, the company has forged strategic partnerships with AS Monaco Basket, a top Euroleague team, and HC Davos, a 31-time Swiss ice hockey champion. Taking its dedication a step further, zondacrypto will be the official sponsor of the Davos ice hockey arena for the next five years, renaming it the zondacrypto Arena.

“At zondacrypto, we are committed to our educational mission. We aim to break down stereotypes about cryptocurrencies while providing essential financial knowledge. By using the universal language of sports, we can effectively communicate this message to key audiences, both locally and globally,” concluded Przemysław Kral.

Check out the latest zondacrypto commercial starring Kasia Niewiadoma