The two absolute stars race for results, but throughout the season (and mostly the Christmas period) organizers pay fees to convince some of the top riders to take part in the event, bringing in more spectators and TV ratings. It is a sensitive ecosystem that keeps the discipline on it's toes and working in a balanced way. "Anyone who gets
Wout van Aert or
Mathieu van der Poel or both at the start as an organizer can automatically count on a lot more people,"
He points out clear examples of non-cup cyclocross races during the very busy Christmas period who still had the biggest stars at the start. "Look at Gullegem. On paper one of the smaller cyclocrosses, but thanks to Wout van Aert they had one of the biggest turnouts this winter with 15,000 spectators."