Indeed, despite being one of the best paid and most recognisable names in the peloton today, Pidcock has just five victories in his professional career. In 2021, the Brit starred at Brabantse Pijl, following that up the next year with his most famous victory on the Alpe d'Huez stage of the 2022 Tour de France. In 2023, two victories came in the form of a stage at the Volta ao Algarve and Strade Bianche, before earlier this season, Pidcock triumphed at the Amstel Gold Race. Some big, notable successes definitely, but hardly the kind of palmares to rival fellow cross-discipline stars such as the likes of Mathieu van der Poel and Wout van Aert.
"I've said this before: it would be a very good idea if Pidcock were to dedicate himself completely to road cycling," argues Bruyneel. "He has already been world champion cyclocross and two-time Olympic champion on the mountain bike; that is something very big. He still calls it his favourite discipline, just like Van der Poel. But now it is time for him to focus on the road, to be honest."
As for the rumours of his departure from INEOS, Bruyneel is clear in his advice for Pidcock's employers, whether that be the
INEOS Grenadiers, Red Bull - BORA - hansgrohe, or the Q36.5 Pro Cycling Team: "If I were his current team or possibly his new team, I would say: you have to fully focus on the road now, you have the qualities for it: that's what we're going for."