Tadej Pogacar’s torn Milano-Sanremo jersey sells for record €95,100 as Slovenian doubles amount for charity

Tadej Pogacar’s crash-damaged Milano-Sanremo jersey has become the most expensive cycling shirt ever sold, with the race-worn rainbow jersey fetching €95,100 at auction before the Slovenian doubled the total for charity.

What began as a symbolic piece of one of the season’s defining races has now taken on a far greater significance, both financially and beyond the sport itself.

The jersey’s value is tied directly to the moment it represents. Pogacar’s victory at Milano-Sanremo had long been one of the missing pieces in his palmarès, achieved only after a crash on the run-in to the Cipressa left him chasing back with a visibly torn jersey. In a race defined by positioning, he recovered, returned to the front, and ultimately won in a two-rider sprint against Tom Pidcock.

Rather than discarding the damaged kit, Pogacar chose to preserve it exactly as it was worn that day. Signed by both himself and his teammates, it became a unique artefact from a long-awaited Monument victory.

That context drove the bidding. Opening at €1,000, the auction steadily climbed before settling at €95,100, setting a new benchmark for cycling memorabilia.

The story did not end with the final bid. Pogacar pledged to double the winning amount, taking the total contribution to €190,200. The proceeds will go to the Tadej Pogacar Foundation, which supports children and young people, including athletes working to return after illness.

Founded by Pogacar and his fiancée, Urska Zigart, the foundation is overseen on a daily basis by his father Mirko Pogacar.

The final figure reflects more than rarity. Pogacar’s Milano-Sanremo win carried a narrative weight that extended beyond a single result. After multiple attempts to force the race into his favour, 2026 marked the moment he finally succeeded, overcoming both the race’s traditional unpredictability and an in-race setback.

That combination of persistence and execution is embedded in the jersey itself.

There is also the possibility that this remains a one-off. Pogacar recently suggested that any return to Milano-Sanremo would be more about enjoyment than ambition, remarking that if he comes back, it may simply be “to eat focaccia.”

If that proves to be the case, the jersey represents not just a breakthrough, but a complete chapter.

From crash to victory, and now to a record-breaking charitable outcome, its significance has continued to grow well beyond the race in which it was worn.