Red Bull - BORA - hansgrohe unveil fresh new look for 2026

Red Bull - BORA - hansgrohe head into the 2026 season together with Specialized with a new look that fully preserves the team’s identity. The new jersey is not just an aesthetic update, but another step in a coherent evolution linked to the team’s recent history. Next season, the squad will line up with an impressive Big Three: Remco Evenepoel, Primoz Roglic and Florian Lipowitz.

The design is the result of a collaboration with Specialized and is inspired by the world of aviation, a central element of Red Bull’s DNA. Speed, precision and lightness come together in a visual concept that conveys performance and ambition. The new kit was unveiled for the first time as part of Project Peloton, in a symbolic presentation: nine riders lifted an aircraft using only muscle power, team-work and technical innovation, as a preview of what is to come.

The new jersey continues the aesthetic line of recent seasons. After the dominant Racing Blue of 2024 and the more balanced scheme with a stronger presence of white in 2025, 2026 introduces a lighter Dynamic Blue. This adds new nuances to a light, airy base that is optimised for hot-weather conditions.

This colour combination first appeared in the Tour de France limited-edition jersey, a design that gained immediate recognition and has now reached a new level of maturity. The deep-blue shoulders are now firmly established as a distinctive feature, instantly recognisable within the peloton.

The dynamic stripes on the front of the jersey symbolise speed and aerodynamics. Its visual language is inspired by chevrons used in aviation, a direct reference to the link between Red Bull and the world of flight.

This connection is also reflected in the presentation photo-shoot, which took place inside an original Red Bull parachute that had been flown by a brand athlete just days earlier. In that setting, junior European champion Karl Herzog, under-23 world champion Lorenzo Finn, and Grand Tour figures such as Florian Lipowitz and Primoz Roglic wore the new jersey, projecting focus and readiness for the new season.

In addition to the UCI WorldTeam, the Red Bull - BORA - hansgrohe Rookies and the junior team grenke - Auto Eder will also compete in 2026 with this new look, reinforcing a shared identity across all levels of the project.