OFFICIAL: Team Visma | Lease a Bike confirm 2026 Tour de France jersey after more than 100,000 fan votes
Cycling
Team Visma | Lease a Bike will race the 2026 Tour de France in a fan-selected jersey after more than 100,000 votes were cast in a public poll this week.
The team confirmed that the dark version of the design will be used in competition, edging the light alternative with 52 percent of the vote.
Rather than unveiling a fixed Tour kit, Visma put two final options to the public and allowed the result to decide what will be worn in July. That level of control is rarely handed over at WorldTour level, particularly for a race as visible as the Tour de France, and the scale of engagement suggests the approach landed.
Vingegaard, Van Aert and Jorgenson set to debut kit in July
The jersey will now be carried into the sport’s biggest race by a squad expected to be built around Jonas Vingegaard, with support from riders such as Wout van Aert and Matteo Jorgenson.
That adds a competitive layer to what could otherwise be seen as a marketing exercise. The design chosen by fans will not just appear in the peloton, but on one of the strongest teams in the race, with general classification ambitions and stage hunting firepower built into the same lineup. In that sense, the visibility of the jersey goes beyond aesthetics. It will be attached to some of the defining storylines of the Tour itself.
Light version retained as rest day jersey
The narrow margin has shaped what comes next. Instead of dropping the alternative design entirely, Visma will also use the light version during the race period, confirming it as a dedicated rest day jersey. It will not be worn in competition, but ensures both versions from the vote remain part of the Tour rollout.
With only a small gap between the two designs, keeping both in play avoids reducing the exercise to a simple winner and loser.
Same concept, different execution
Both jerseys sit under the same design concept, built around the visual identity of Barcelona and references to Antoni Gaudi ahead of the 2026 Grand Départ.
The honeycomb pattern remains consistent across both versions, tying into Visma’s long-running “swarm” identity. The vote therefore came down to presentation rather than a change in direction, with the darker execution ultimately getting the nod.
Campaign built around fan involvement
The vote is only part of the wider rollout. Supporters can also personalise the jersey during the pre-order window, with names integrated into the design itself. It is a continuation of Visma’s recent approach to fan engagement, but taken further here by allowing the final race kit to be decided externally.
For a team that has built its identity around collective strength, this is about as literal an extension of that idea as it gets.
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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