In cycling today, there is a big difference between the strongest teams and the rest. UAE Team Emirates, Visma | Lease a Bike and Red Bull - BORA - hansgrohe have stratospheric budgets, far above the vast majority of the rest. One of those down there fighting to try to move up is EF Education-EasyPost. Its sports director, Jonathan Vaughters, has commented on a proposal to close the gap as much as possible.
The American is the CEO of a team that competes at the bottom of the WorldTour in terms of budget. To really compete with the top guys is therefore almost impossible. That's why Vaughters advocates a new approach.
"In sports where financial equity and recruitment is regulated, like in the NFL, we see huge growth in spectators and fans," he told Cyclingnews. "Why? Because the games are unpredictable and anyone can win. If you create a level playing field, you increase interest in the sport."
"In terms of recruiting athletes, things are done very differently in the United States than they are in Europe. The worst team goes first and the best team goes last. So there is more of a level playing field. What is wrong with cycling is not that it is a bad system, but that there is no system. The problem is that there is nothing, there are no guardrails. In cycling today, you can buy success."
Vaughters wants cycling to be more "American": "A level playing field creates interest in the sport. In its early years, UAE Team Emirates was far from the top team it is today. The oil sheiks didn't understand the sport: "Why don't we win every day? When Lampre-ISD was taken over by a Middle Eastern sheikh, ambitions immediately went through the roof."
"But in the beginning, there was little of the super team we know today. That led to misunderstandings with the lender. When UAE Team Emirates first competed in the Tour de France, I think in 2017, the sheikh who gives all the money came to visit," the 51-year-old American recounts. "He said something like, 'Why don't we win, why don't we win every day?' The managers told him, 'It's enormously expensive to get it.' He said again, 'Yeah, so what? Hurry up.'"
Now UAE Team Emirates is the team to beat. Vaughters, with that team's dominance, would like to see a system to regulate the supremacy a bit: "I'm not saying we should adopt the same system as the NFL, because maybe it will work, maybe it won't. But what I'm trying to say is that there has to be something. There needs to be an attempt to regulate how riders are bought, but also how teams are created and what's fair and what's not."
"Otherwise, things could go downhill in cycling. What you end up getting is that sponsors are discouraged from coming into the sport. You get to a point where it's harder and harder to find your place in the sport, to find a sponsor. Because you can't sell the dream of winning the Tour."