Team Visma | Lease a Bike parts ways with sponsor facing financial difficulties
CyclingThursday, 19 December 2024 at 10:57
After a six-year partnership, Team Visma | Lease a Bike has
officially parted ways with cycling apparel sponsor AGU. The Dutch brand supported
the team during their rise to dominance, including their extraordinary 2023
season where the squad etched their name into history by achieving a clean
sweep of the Grand Tours.
During their golden year, Primoz Roglic claimed victory at
the Giro d’Italia, Jonas Vingegaard won the Tour de France for the second
consecutive year, and Sepp Kuss triumphed at the Vuelta a Espana, solidifying
Visma’s position as the strongest team in the peloton. Through these incredible
milestones, AGU supplied the team’s cycling clothes.
Read also
Reflecting on the collaboration, AGU CEO Marijn Romer
expressed pride in what the partnership had achieved, “We are proud to have
outfitted the riders of Team Visma | Lease a Bike with our cycling apparel over
the past six years. The collaboration highlights AGU's commitment to quality
and innovation and has allowed our product development to grow alongside the
team’s ambitions.”
Despite these accomplishments, AGU has faced financial
difficulties that have ultimately led to the end of their relationship with the
Dutch team. While AGU navigates its challenges, Team Visma | Lease a Bike will
be turning the page as they prepare for what they hope will be a bounce-back
season in 2025.
Following a turbulent 2024 campaign marked by injuries and
crashes, Team Visma | Lease a Bike aims to reclaim their position at the top of
the sport. Although their dominant form from 2023 was not replicated this year,
the team remains determined to regroup and return to their winning ways next
year.
— Team Visma | Lease a Bike (@vismaleaseabike) December 16, 2024
claps 2visitors 2
1 Comments
Not surprised considering how low profile they remained throughout
Just in
Subscribe to our Daily Newsletter today!
Apr 06, 15:11
0
Popular news
Latest comments
- yup, that’s sad. marriage is a tough proposition under the best circumstances. i get the FEELING that one of the reasons why jonas doesn’t race as much as people would like is that he fights to put family first? again, im not in a position to say, but we learn from the mistakes of our colleagues if we’re lucky. in the professional culture i come from, naval aviation, marriages tragically drop like flies and there’s sometimes nothing w we can do about it. but i TIRED to make the little differences where i could and ended up one of the lucky ones.OCexile22-04-2025
- As long as EPO isn't involved, and you swear it's an honest mistake--all good.
Barney22-04-2025 - Everyone knew he was racing for third. But, after a long hard race like that, anything can happen in the sprint.acem8222-04-2025
- Haters gonna hate - that said, it seems unrealistic to believe that Wout has not been permanently impacted by his injuries last year, esp in the VueltaCrashjames22-04-2025
- His ex wife played her cards well.
Front24222-04-2025 - “If you had told me this five months ago, I wouldn't have believed you. I always hoped that I wouldn't become one of those cyclists who got divorced after his career ended. But unfortunately that is the case," he said. The timing was very revealing and as he mentioned, it’s a typical price to pay for being a pro cyclist (among others). It takes a very specific type of partner to accept that life and you can’t always know or see that in advance. The relationship is often “suspended” with the hope of improving upon retirement when you can finally focus on each other, but that’s when you discover new sides of each other and sometimes realise you weren’t compatible. What you said is very often true too unless you’re lucky enough to find the kind of person who sees what makes you unhappy and can help change it (and that only works if not done out of self-interest (such as fear or self preservation) which is often people’s motive for seemingly wanting to help a partner resolve issues).Mistermaumau22-04-2025
- The question is, did he listen? All this media food is just cup half full or empty strategies to make it sound as if they know what they’re doing perfectly. You either play it safe or risky, Tadej seems incapable of playing it safe. Great if P-R recovery went well but maybe it would go even better without one or both of these intermediate races, nobody knows in advance but IF your main goal is LBL then treat it that way and don’t care too much about the others, ride them to prepare for LBL. Not sure that’s what we saw last week and not sure what he’ll do now BUT, why not take a leaf out the book of a master and consider riding this one in support of another team member to give a chance to, it won’t hurt your reputation, on the contrary, as the JP/MVDP combo shows, people appreciate it, and if you imply you MIGHT in advance (obviously no need to warn rivals which strategy you’re going to adopt), nobody is going to criticise you for “losing”.Mistermaumau22-04-2025
- 🤣
KerisVroom22-04-2025 - Regardless, now not only is he relevant again but he’s trapped you and your likers into finding a connection, similarity or point in common between him and Tadej. Funny yes but there is no such thing as bad publicity, all publicity increases relevancy.Jumpyjohn22-04-2025
- yeah, certainly that’s beyond anything i know about tom’s life, but, as you intuit, it’s hard to make anyone else happy when you are profoundly UNhappy.OCexile22-04-2025