After a six-year partnership, Team Visma | Lease a Bike has
officially parted ways with cycling apparel sponsor AGU. The Dutch brand supported
the team during their rise to dominance, including their extraordinary 2023
season where the squad etched their name into history by achieving a clean
sweep of the Grand Tours.
During their golden year, Primoz Roglic claimed victory at
the Giro d’Italia, Jonas Vingegaard won the Tour de France for the second
consecutive year, and Sepp Kuss triumphed at the Vuelta a Espana, solidifying
Visma’s position as the strongest team in the peloton. Through these incredible
milestones, AGU supplied the team’s cycling clothes.
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Reflecting on the collaboration, AGU CEO Marijn Romer
expressed pride in what the partnership had achieved, “We are proud to have
outfitted the riders of Team Visma | Lease a Bike with our cycling apparel over
the past six years. The collaboration highlights AGU's commitment to quality
and innovation and has allowed our product development to grow alongside the
team’s ambitions.”
Despite these accomplishments, AGU has faced financial
difficulties that have ultimately led to the end of their relationship with the
Dutch team. While AGU navigates its challenges, Team Visma | Lease a Bike will
be turning the page as they prepare for what they hope will be a bounce-back
season in 2025.
Following a turbulent 2024 campaign marked by injuries and
crashes, Team Visma | Lease a Bike aims to reclaim their position at the top of
the sport. Although their dominant form from 2023 was not replicated this year,
the team remains determined to regroup and return to their winning ways next
year.
— Team Visma | Lease a Bike (@vismaleaseabike) December 16, 2024
Fin MajorCycling Journalist
Fin Major is a UK-based writer at CyclingUpToDate and has been part of the team since 2024. He is the site’s main writer for FAQs and evergreen explainers and has written around 2,000 pieces for the platform. Alongside this work, he focuses on in-depth analysis and covers the biggest races on the calendar, including the Tour de France, the Giro d’Italia, and La Vuelta a España, providing clear context around performance trends, tactics, and key storylines.
In his reporting, Fin uses reputable data sources such as ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. Outside of writing, Fin is an active cyclist, which supports his practical understanding of the sport and its demands.
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- This is a really interesting idea, which, if well prepared could even be very successful. Very little money needs to be involved for a first season and any success could lead to rapid interest from sponsors.Jumpyjohn07-11-2026
- Hmmm, you seem to have a very convenient black and white view of things. Perhaps you haven’t been around much to discover how complex problems can become over time with people who know how to control, manipulate (or worse) others so gradually or subtly that you arrive at an irresolvable situation before you realise. This is how many inconveniences get introduced to the young, naïve, passionate or “desperate”, knowing they are not armed, protected or strong enough to defend themselves once it’s too late. Why do you think omerta culture is so widespread, why do you think so many people continue to go through so many awful things in life that others can’t understand anyone getting into? Life may be far more jolly for you but you would do well to understand (or reflect more on) the real world to refrain from being so quick to criticise those in a hard spot that may have genuine reason for speaking out.Jumpyjohn07-11-2026
- Seriously do you think when somebody gets into a serious accident, the ambulance is called by the hurt person?🤦 there is always a buddy system in place for a risky job. police , firefighters etc so that if someone gets hurt, the other call that in.abstractengineer07-11-2026
- I get the point totally. We live in the snowflake society where some riders forget they are getting paid to ride and get results. When they have a few issues they try to look outside of the real issue instead of themselves. It odd so many of the team are making no complaints and getting on with their job. If you do not like what you do find another job simples. Tough love as my mum would say.paultryan200207-11-2026
- many people advise him to grow slowly and rather do giro and/or vuelta instead of tdf. but i can totally understand that he is not satisfied with taking over once pogi declines, but instead beat him in his prime. so if he goes for tdf again, i‘m all for it. let‘s hope that pogi recovers soon!Ketterechts07-11-2026
- So gracious to offer something no-one would be prepared to pay for. The Giro is not the Tour and doesn’t command the same interest or attract the same “elite” (those willing to pay to be a part of something they consider has ego boosting potential). Roadside viewing will always largely remain free for everyone outside circuits. Introduction of a symbolic entrance to mountain climbs is worthy of exploration. Asking 1-2€ isn’t going to repulse real fans (most will spend 50-100€ on their outing that day all things included) but will prevent a portion of the total knobhead thrillseekers who will join in any large gathering as long as it’s free, just because they’re attracted to crowds, without which it it difficult for them to work up their anti-social behaviour.Jumpyjohn07-11-2026
- How is radio going to help when someone went over a cliff or bridge or off the roadside into a forest unnoticed and is laying there unconscious?Jumpyjohn07-11-2026
- Yep, next we’ll be accusing F1 drivers of avoiding Le Mans.Jumpyjohn07-11-2026
- But on what is that opinion based? Are you holding him to a different standard than others? Are you saying he should do learn to like something he doesn’t Are you saying he hasn’t achieved enough Are you saying he pretends to be better than his results? It’s actually a really strange opinion to oust if you consider it objectively or rationally. Try applying it to others or yourself by asking if not EVERYONE should then be doing more? Nobody in athletics or swimming gets criticism for not expanding their repertoire when a rival or someone else does. In fact, most who move to another event get accused of running from their rival. Opinions are boring, the reasons behind them are what count.Jumpyjohn07-11-2026
- for a medical chief to throw things like is just bad. There are already radios which were banned for spectacle. allow radios. Gps trackers are not a complete solutionabstractengineer07-11-2026
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