Decathlon set to replace Citroën as title co-sponsor of AG2R Citroën Team
Cycling
According to Cyclism'Actu, we're up to a busy end of November. On November 30, we will know if Lille, the North and Hauts-de-France will host the Grand Départ of the 2025 Tour de France. And three days before, on November 27, AG2R La Mondiale will hold its press conference in Lille to undoubtedly and surely formalize the arrival of Decathlon at its side.
The AG2R Citroën team will part ways with both, the team sponsor Citroën and frame manufacturer BMC at the end of the year after three years of partnership, with Belgian Greg Van Avermaet, who brought BMC back to the French team, opting for retirement.
It is the Van Rysel bicycle brand - Decathlon's bicycle brand - which will take over for the 2024 season. Initially, it was Van Rysel which was to appear on the jerseys of the French team led by Vincent Lavenu, but Van Rysel is already title partner of the Roubaix-Lille-Métropole cycling team.
With the International Cyclist Union (UCI) formally prohibiting the same brand from being in the naming of two professional cycling structures, Décathlon would therefore join forces with AG2R La Mondiale from 2024. Décathlon is used to rolling its bikes at highest level of sport by French teams. AG2R La Mondiale has raced on Decathlon's Penta and Btwin bikes in previous years and Cofidis has also raced on Decathlon bikes in the past.
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- Oh Lordspock12319-12-2024
- Interesting suggestion, fo you think testing Tadej’s (or Bolts’ or so many others’) parents would have given us a preview of his potential then or what criteria do you have to pick parents with?Mistermaumau19-12-2024
- Even amateur teams suffer this sort. But this is also largely due to the precarious sponsorship, in very few sports do you find kit with so many sponsors having to be integrated and changing so regularly.Mistermaumau19-12-2024
- I think it’s pretty obvious what was responsible for destroying interest that used to be there.Mistermaumau19-12-2024
- This has been stated repeatedly, MVDP for CX, road and if it already counts, gravel. Lavreysen for track. I expect as a cycling fan you’ve heard of them?Mistermaumau19-12-2024
- The same thing was said when Tadej announced that he would ride the Giro: "he goes to Il Giro because he knows he can't win the Tour". Always negative speculations. Maybe Primoz, near to the final of his career, simply wants to try this experience.
maria2024202419-12-2024 - If Valentino Rossi could never win during his period of dominance, and massive personality, then Pogacar not winning isn't a massive surprise. Cycling isn't a Premier League global sport......only one event reaches the mainstream every year - and that's not good enough.wipperman9519-12-2024
- I don't think it's only a British thing; the biggest talents aren't usually drawn to CX. Where are all the top Italian, French, Spanish, Slovenian CX riders? Apart from Belgium, and Netherlands, it's not really a target for up and coming cyclists - as there's no career unless you move to Belgium. Other countries can't support a proper professional series, like an international sport should be able to do. Lets not forget, since 2016, British riders have won plenty of World championships; with Pidcock, Richards, Tulett & Backstedt all winning more than one..... And, there was a time when Belgium didn't rule the roost in CX; that was Switzerland, but since the advent of XC MTB, their top off-road talents race there instead of CX - and the 2nd raters not good enough for XC MTB, race CX.wipperman9519-12-2024
- "25-34 are only 13% of USA Cyclings membership" Wow. I own a bike shop, and that number comports both with what I see in the business as well as on the road and trails, but it's somehow hugely demoralizing to see it quantified. Thirteen percent?verve82519-12-2024
- What super dutch talent are we talking about?awp18-12-2024