UCI MTB World Cup to end deal with Red Bull TV at the end of 2022

Wednesday, 23 February 2022 at 08:30

After a partnership of over ten years, the UCI and Red Bull TV are ending their broadcasting deal over the existing XCO and Donwhill World Cup cups at the end of 2022, as Discovery Channel comes in as the new partner for the remainder of the decade.

“At its recent meeting in Montreux (Switzerland) from 10 to 12 February, the Management Committee of the Union Cycliste Internationale (UCI) decided to enter into exclusive negotiations with Discovery Sports for the organization and promotion of the UCI Mountain Bike World Cup for eight seasons, from 2023 to 2030," it was recently announced. "Thank Red Bull Media House, the producer and main broadcaster of the UCI Mountain Bike World Cup, who has used all its expertise to satisfy the passion of mountain bike fans around the world for more than 10 years, while significantly increasing the series’ audience during this period.”

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From 2023 to 2030 the UCI will enter a new partnership with Discovery Channel, on a long-term deal as the American channel is investing on the broadcast of Mountain Biking. This comes soon after Discovery also linked with the Enduro World Cup Series in order to broadcast it, now alongside two more disciplines. Throughout this season the Red Bull TV broadcast will remain the same as the last few years.

“While our coverage of the 2022 UCI Mountain Bike World Cup will remain unchanged and live on Red Bull TV, we will no longer be the exclusive media partner for the 2023-2030 seasons. Mountain biking will remain an important playground for Red Bull, and we are exploring other opportunities that will ensure the progression of the sport. We are now focused on delivering an action-packed 2022 calendar and cannot wait to kick things off at the UCI MTB World Cup in Lourdes.”