And that is where the doubts begin.
Pressure at the top
Bobbie Traksel said the mood around INEOS is shaped as much by sponsors as by results. “We are top, and if we’re not top, we don’t want to be part of it anymore.”
That pressure filters straight into sporting ambition. “If I were you, I’d show very quickly that you can win the
Tour de France, because otherwise they’ll pull the plug.”
For a team rebuilding after a difficult period, that is a dangerous place to live. It means every signing is judged not on development or trajectory, but on whether they look like an immediate Tour winner.
That is the lens through which Onley is now being viewed.
Onely mixed it with the likes of Vingegaard and Pogacar en route to a 4th overall finish at the 2025 Tour de France
What fourth place really means
Onley’s fourth place at the Tour was historic for him and huge for Picnic PostNL. It was also the result that pushed him into INEOS’ long-term plans. But that ride was framed less as a beginning and more as a ceiling.
Jeroen Vanbelleghem was blunt: “Onley finished fourth in the Tour this year. In my opinion, he can’t do better than that given the start list.”
He went further: “I don’t see him third in that field.”
The argument is not that Onley is weak. It is that the top of the sport is warped by two riders who distort what “progress” even looks like. Fourth becomes failure when the same two names keep winning.
That framing sits uncomfortably close to what Onley himself has already said about his own position. Speaking earlier this winter, he described the gap ahead of him as large and admitted: “I still feel very far away.”
That is not resignation. It is realism. But realism does not always fit well with Tour winning expectations.
Dreams, deception and alternative paths
Vanbelleghem’s conclusion was delivered through a line that has quickly become the defining quote of the debate: “You can always dream, but most dreams are deception.”
That is not just about Onley. It is about the environment he has stepped into.
In the same discussion, he questioned whether the Tour should even be the main target for a rider like Onley at this stage: “So wouldn’t it be more enjoyable to go for a podium in another Grand Tour?”
The implication is clear. Giro or Vuelta first. Build confidence. Build leadership. Then return to the Tour when the landscape changes.
It is a line of thinking that actually mirrors Onley’s own words from earlier in the winter, when he openly spoke about other Grand Tours as realistic targets in the coming years. The difference is tone. Onley frames it as opportunity. The pundits frame it as limitation.
INEOS between belief and reality
INEOS have not signed Onley to aim for fourth. They have signed him because he looks like someone who could become more. But this analysis shows how narrow the definition of “more” has become.
Vanbelleghem summed up his view of the current roster with a simple challenge: “They should forget about that with this selection.” His “that” was clear. Winning the Tour.
The danger is not that Onley is not good enough. The danger is that he is being dropped into a story where only one ending is considered success.
Fourth at the Tour used to be a triumph. Now it is framed as proof of a limit.
For INEOS, the coming seasons will test whether they can build patiently around Onley, or whether the pressure to beat Pogacar and Vingegaard immediately will turn belief into burden.
And for Onley himself, the challenge is not just climbing mountains faster. It is surviving inside a dream that, in the words of his critics, risks becoming deception if it is forced to arrive too soon.