"The team was created to go to the Tour and try to win" - Victor Lafay on newly-found motivation for pro cycling at Unibet Rose Rockets
Cycling
Unibet Rose Rockets could well race the 2026 Tour de France after one more wildcard has been attributed from this summer onwards, the team's French nationality and the major growth in level this winter. Victor Lafay was attracted by the project and that goal, and for a potential return as a leader to the Grand Boucle.
"I knew what I didn't want, but I didn't yet know what I really wanted. What I didn't want was to stay in a classic World Tour team structure where everything has to be controlled, perfect, and where there isn't much room for improvisation," he admits in words to Eurosport. Not a direct hit at Decathlon AG2R La Mondiale, rather a comment on the current situation for pro cyclists in which a lot is required of riders to perform at the highest level, often times standards that are unreachable without taking a big toll on the riders' personal or social lives.
"That's not how I operate. I want to stay involved in sports, but especially in cycling, because I get so much pleasure from riding. And then I thought I could use my position to communicate, share my experience, and perhaps help other riders who are struggling to find their way," the Frenchman says, already thinking of his potential role within the new team.
Unibet Rose Rockets have signed Dylan Groenewegen as a grand new leader alongside his leadout man Elmar Reinders; European time trial podium finisher Niklas Larsen; climbers Wout Poels and Jannis Peeters; Irish champion and Hamburg Cyclassics winner Rory Townsend; Novo Nordisk talent Matyas Kopecky and this week also Frenchman Ronan Augé. With Lukas Kubis as a current team leader added into the equation, it is very much a team that could find its way into the biggest race in the world, specially taking into consideration its popularity and media exposure through its own social media and video content strategies.
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A new spirit
And that is also something that attracted Lafay a lot: "Just in terms of communication, they're exceptional. They do things differently, and that motivates me. On the contrary. When I see the feedback on my signing, I think everyone understood that this would be a team where I'd really feel at home."
"A few World Tour teams came to talk, especially after China or the races in Italy. I also spoke with TotalEnergies, who had a great project for me, a really human team," he reveals. But Bas Tietema and the Unibet project also had interest: "When I told him no, he wanted to come see me in Annecy. He wanted to understand why I wanted to stop, and find a compromise so that I would be happy to continue."
"The team was created to go to the Tour and try to win a stage. Their recruitment is geared towards that, and I think they needed my profile," he concludes. "I'll be a leader and puncher, but I'm also ready to help Dylan Groenewegen in the sprints. If we want to win in the Tour, we can't spread ourselves too thin."
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A founding contributor to CyclingUpToDate since its launch in January 2022, Ruben Silva has played a central role in shaping the site’s editorial direction and long-term growth. Before joining the project, he built his experience through independent blogging at Echelons Hub and by producing race previews for Ciclismo Internacional, developing a strong analytical voice rooted in daily engagement with professional cycling.
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Over the course of his career, he has conducted approximately 100 interviews across road cycling and cyclocross, ranging from one-to-one conversations and online formats to press conferences and on-site pre- and post-race coverage. His interviews include leading riders, team managers, and prominent figures within cycling media: Tadej Pogacar, Jonas Vingegaard, Mathieu van der Poel, Primoz Roglic, Wout van Aert, Joao Almeida and Tom Pidcock; managers like Patrick Lefevere and Joxean Matxin; and YouTube personality Bryan Kennedy (BKXC)...
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- I get the point totally. We live in the snowflake society where some riders forget they are getting paid to ride and get results. When they have a few issues they try to look outside of the real issue instead of themselves. It odd so many of the team are making no complaints and getting on with their job. If you do not like what you do find another job simples. Tough love as my mum would say.paultryan200207-11-2026
- many people advise him to grow slowly and rather do giro and/or vuelta instead of tdf. but i can totally understand that he is not satisfied with taking over once pogi declines, but instead beat him in his prime. so if he goes for tdf again, i‘m all for it. let‘s hope that pogi recovers soon!Ketterechts07-11-2026
- So gracious to offer something no-one would be prepared to pay for. The Giro is not the Tour and doesn’t command the same interest or attract the same “elite” (those willing to pay to be a part of something they consider has ego boosting potential). Roadside viewing will always largely remain free for everyone outside circuits. Introduction of a symbolic entrance to mountain climbs is worthy of exploration. Asking 1-2€ isn’t going to repulse real fans (most will spend 50-100€ on their outing that day all things included) but will prevent a portion of the total knobhead thrillseekers who will join in any large gathering as long as it’s free, just because they’re attracted to crowds, without which it it difficult for them to work up their anti-social behaviour.Jumpyjohn07-11-2026
- How is radio going to help when someone went over a cliff or bridge or off the roadside into a forest unnoticed and is laying there unconscious?Jumpyjohn07-11-2026
- Yep, next we’ll be accusing F1 drivers of avoiding Le Mans.Jumpyjohn07-11-2026
- But on what is that opinion based? Are you holding him to a different standard than others? Are you saying he should do learn to like something he doesn’t Are you saying he hasn’t achieved enough Are you saying he pretends to be better than his results? It’s actually a really strange opinion to oust if you consider it objectively or rationally. Try applying it to others or yourself by asking if not EVERYONE should then be doing more? Nobody in athletics or swimming gets criticism for not expanding their repertoire when a rival or someone else does. In fact, most who move to another event get accused of running from their rival. Opinions are boring, the reasons behind them are what count.Jumpyjohn07-11-2026
- for a medical chief to throw things like is just bad. There are already radios which were banned for spectacle. allow radios. Gps trackers are not a complete solutionabstractengineer07-11-2026
- Yeah man...PogiSloFans07-11-2026
- any rider less than 25 whether they are really ready for the position of leadership of GT is probably not the case. I think Pogi himself suffered when he was defeated by Jonas in the TDF twice. But that would be the team's job to ensure support so that they can bounce back. It requires a team and time to get back up and win after getting knocked down.abstractengineer07-11-2026
- I'm very glad he got the big late Quickstep Vuelta win and I hope he has a few left for Euskaltel-Euskadi.flyer07-11-2026
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